Senior Social & Community Manager, Consumer

Socket.dev; United States; On-site; USD 107,100 - 130,900; Full time

Benefits offered by this job

Equity

Healthcare benefits

Parental leave

Flexible time-off

Mental health resources

Job summary

GoFundMe is hiring a Social Media Manager to own publishing and community management across core channels, driving growth, storytelling, and engagement for a global audience. You will create content, identify moments, manage crises, and coordinate with cross-functional teams to amplify fundraising narratives and donor stories.

The role requires hands-on execution, strategic thinking, and fluency in short-form video.

Qualifications

• 5-7 years running social channels hands-on for medium-to-large brands, nonprofits, or media.
• Strategist mindset with a focus on funnels, benchmarks, and experiments.
• Proven track record of fresh ideas and growth through creative, data-informed approaches.
• Strong online awareness of trends, memes, and the news cycle in fast-paced environments.
• Fluency in short-form video creation and native captioning for TikTok/Reels/YouTube Shorts.
• Demonstrated AI tooling fluency using Claude, ChatGPT in daily work.

Responsibilities

• Create, schedule, publish daily content across Facebook, Instagram, TikTok, and Threads with diverse formats.
• Identify trends and moments to jump on, with fast, expert judgment.
• Represent the team in crisis responses, coordinating relief content and resources.
• Own high-volume cross-platform content program and daily workflows with stakeholders.
• Shape strategy, set growth targets, and run testing/experiments roadmaps.
• Manage editorial calendars balancing campaigns, fundraising moments, and cross-functional priorities.
• Exercise editorial judgment on sensitive content and partner with video producers.
• Mine comments/DMs for stories to amplify and escalate customer issues to support.
• Use AI tools for drafting, analysis, and workflow efficiency.
• Own weekly/monthly channel reporting and translate performance into recommendations.

Skills

Strategic social planning

Content creation

Editorial judgment

Video editing

AI tooling fluency

Analytics & reporting

Copywriting

Crisis management

Community management

Remote collaboration

Tools

Sprout Social

Meta Business Suite

Looker

Amplitude

Job description

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Social Media Manager to own publishing and community management on our primary consumer channels to help tell these stories, show what help can do, while growing our global community of organizers, supporters, creators, and donors.

This is a hands-on role for a strategist, operator, and builder who can drive growth through a focus on good content, robust community, and best processes. You\'ll drive the day-to-day implementation of the social publishing strategy for each platform, helping create the content, getting it live, and monitoring the mentions, DMs, and comments, and conversation.

This role is focused on GoFundMe\'s core established platforms, though you will be a large part of helping us with testing into new spaces we should be in, too. You\'ll join a fast-moving team that leads with humanity but always works to scale its impact.

The Job

• Create, schedule, and publish content daily across Facebook, Instagram, TikTok, and Threads, creating graphics, storytelling carousels, short-form video, and copy, some made with templates, other by hand or other members of the team.
• Identify trends, fundraisers, and cultural moments worth jumping on, and recommending how we do it fast, and with expert judgment
• Crisis: Be the team representative around our response to a crisis (such as a natural disaster like a hurricane or flood), coordinating across teams to spotlight relief resources and verified fundraisers
• Run a high-volume cross-platform content program built around surfacing the right fundraisers at the right moment, working from a daily flagging workflow and with input from multiple stakeholders
• Shape and own the strategy: set and hit growth targets, build a testing & experiments roadmap (formats, timing, link placement, hooks), and let the user data make the calls
• Help manage the social editorial calendar, balancing planned campaigns, reactive opportunities, fundraising moments, and cross-functional priorities across channels
• Exercise strong editorial judgment on sensitive content: many of our stories involve tragedy, illness, and loss, and knowing what to post, how to frame it, and when to hold is core to the job
• Work closely with our video producer(s) on short-form video
• Mine comments and DMs on our owned channels for stories worth amplifying and customer issues to route to support
• Use AI tools (Claude, ChatGPT and our internal automations) for drafting, analysis, and workflow efficiency — and help push what\'s possible
• Own weekly and monthly channel reporting; translate performance into clear, actionable recommendations
• Partner cross-functionally with the Senior Social & Community Manager on Pro, as well as Communications, Brand, Creators, Product, and Customer Support, on fundraisers, major moments, and customer-focused events.

You

• 5-7 years running social channels hands-on for medium-to-large-sized consumer and/or B2B brands, media organizations, or nonprofits — you\'ve personally created, scheduled, and published at volume, with results you can point to
• A strategist\'s brain on top of the maker\'s hands: you think in funnels, benchmarks, and experiments, not just posts.
• A track record of bringing fresh ideas, bold creative thinking, and innovative approaches that drive audience growth and engagement
• Consider yourself to be highly online and aware of what’s trending, cultural conversations, memes, and the overall newscycle. You thrive in fast-paced environments.
• Short-form video fluency — you can work with video, edit, and caption natively for TikTok, Reels, and YouTube Shorts without relying on a production team
• Demonstrated AI tooling fluency: you already use tools like Claude and ChatGPT in your daily workflow and get genuinely excited about what they unlock
• You bring energy, curiosity, and a leadership mindset — connecting dots across trends, communities, platforms, and business goals to identify new opportunities for growth
• Exceptional judgment with sensitive subject matter — experience navigating breaking news, tragedy, or high-empathy content environments. You might even have experience working in a newsroom in some capacity
• Sharp, fast, platform-native copywriting voice
• Comfort with social management and analytics tools (e.g., Sprout Social, Meta Business Suite, native platform analytics)
• Self-direction: you run your channels like an owner and communicate proactively on a remote team

Preferred

• Creator partnership or influencer program experience
• Community management experience
• Nonprofit experience
• Experience at a mission-driven company, newsroom, or community platform
• Familiarity with Looker, Amplitude, or similar analytics tools

Why you\u2019ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $107,100 - $130,900. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation packagebased on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this accommodation form.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.

We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed here. The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with GoFundMe\u2019s Personnel Privacy Notice and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this accommodation form.