Senior Social Ads Strategist & Optimizer

Channel Factory

Chicago (IL)

Hybrid

USD 90,000 - 130,000

Full time

9 days ago

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Benefits offered by this job

Competitive salary

Comprehensive medical benefits

Cell phone and Wi‑Fi reimbursement

Bill Spend Stipend

Gym Stipend

Work‑life flexibility

Job summary

Channel Factory, a leading provider of contextual safety and performance for brands, seeks a Senior Social Buyer to drive campaigns on Meta and TikTok in a hybrid NYC or Chicago role. You will set up, monitor, and optimize campaigns, employing AI tools like Pixis for experimentation and cross-platform optimization to deliver exceptional results.

With 5+ years in digital marketing, you will partner with account teams to craft data-driven narratives and maximize campaign margins, while

Qualifications

At least 5 years of digital marketing experience including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution.
Certifications in AdWords, YouTube, and/or Facebook are a plus.

Responsibilities

Develop and implement media buying strategies aligning with GTM plans, focusing on Meta and TikTok.
Manage and allocate budgets across platforms to meet campaign objectives.
Ensure timely delivery of campaign budgets and units as per client agreements.
Monitor margins and implement strategies to maximize profitability.
Assist in reporting and narrating campaign performance and value to clients.
Collaborate with account management on RFPs, briefs, planning, and pricing strategies.
Coordinate with international teams to align processes and meet client expectations.
Utilize platform management technologies and AI tools for optimization.
Participate in hiring and training for new hires.