Senior SEO Strategist

Re:signal

United States

Remote

USD 120,000 - 180,000

Full time

14 days+

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

MacBook

Training budget

Co-working space budget

Wellness benefit

Sick Pay

Office swag

Job summary

Re:signal is seeking a Senior SEO Strategist to own the Organic Search strategy for a portfolio of 3–5 eCommerce clients. You will lead a pod of 2–5 SEO specialists while remaining hands-on on technical SEO and content strategy.

You will own delivery leadership and drive high-impact outcomes, setting direction, managing risk, and presenting compelling business cases to clients and leadership. This role blends strategy with senior-level execution.

Qualifications

Strategic owner for 3–5 clients with accountability for SEO performance
Lead a delivery pod of 2–5 SEO specialists
Hands-on with complex, high-impact SEO (technical + content strategy)
Lead senior client meetings and articulate business value of Organic Search
Proficient in SEO tooling and data-driven storytelling

Responsibilities

Act as strategic owner for 3–5 client accounts and drive outcomes
Create annual and quarterly SEO strategies and roadmaps
Translate strategy into prioritized delivery plans
Lead Quarterly Business Reviews and senior client strategy sessions
Manage client expectations, trade-offs and risk ahead of sessions
Lead a delivery pod and ensure work is owned at the appropriate level
Deliver complex, high-impact Organic Search work while mentoring juniors
Communicate strategy and results to clients and internal stakeholders

Skills

Leadership

Client management

Delivery leadership

Strategic analysis

Team development

SEO strategy

Communications

Budget management

Tools

SEMRush

Ahrefs

SISTRIX

GA4

Adobe Analytics

Screaming Frog

Sitebulb

Chrome dev tools

Job description

We're hiring a Senior SEO Strategist! You'll own the strategy for 3 to 5 eCommerce clients, lead a pod of 2 to 5 specialists, and run the QBRs where organic search proves its commercial value.

It's still hands-on, but your time goes on the complex, high-impact work: technical SEO, content strategy and AI search discoverability.

Role overview

The Senior SEO Strategist is a senior, client owning role within Re:signal’s delivery function.

They act as the strategic owner for a portfolio of clients, taking full accountability for the Organic Search strategy, prioritisation, client narrative and commercial outcomes. Alongside this ownership, Senior SEO strategists remain hands on in delivery, focusing their time on complex, high impact work that requires senior expertise.

They lead a delivery team, partnering closely with Project Management to ensure work is planned, prioritised and delivered predictably within capacity. While remaining directly involved in key strategic and technical deliverables.

While this role goes beyond day to day execution, Senior SEO strategists are expected to set direction, make priority decisions, manage risk and personally deliver the most challenging and valuable deliverables. Acting as a trusted senior advisor to clients and a representative of Re:signal at a senior client and industry level.

Key responsibilities

Client strategy & ownership

Act as a strategic owner for 3-5 clients, with full accountability for SEO performance, prioritisation and outcomes
Own the creation of annual SEO strategies and quarterly strategy refreshes
Translate strategy into clear, prioritised roadmaps aligned to client goals and delivery capacity
Lead Quarterly Business Reviews and senior client strategy sessions
Manage client expectations, trade-offs and risk proactively
Clearly articulate the commercial value of Organic Search within client organisations

Delivery leadership

Lead and develop a delivery pod of 2-5 SEO specialists
Delegate effectively, ensuring work is owned at the right level
Partner closely with Project Management to ensure delivery is planned, sequenced and executed within capacity
Make prioritisation decisions when delivery constraints arise
Ensure delivery aligned with Re:signal’s Delivery Handbook and Strategy Framework
Escalate delivery, resource or performance risks early

Delivery contribution

Senior SEO Strategists are expected to be a client billable role. With delivery time focused on:

Complex and high-impact Organic Search delivery
Strategic deliverables aligned to client objectives
Senior level analysis, diagnosis and problem solving
Client facing strategic sessions and meeting

Senior SEO strategists are not expected to spend the majority of their billable time on repetitive or low complexity execution, except when required to:

Unblock delivery
Deliver specialist work
Support team development

Strategic and analytical excellence

Diagnose complex SEO issues and design clear, commercially led solutions
Use data to inform strategy, prioritisation and client narrative
Create compelling stories from data for senior and non-technical audiences
Assess competitive landscapes and identify growth opportunities across Organic Search as a whole
Stay ahead of AI driven search strategy changes, articulating the impact to clients and your team

People development and leadership

Manage and upskill SEO Strategists & SEO analysts
Provide constructive feedback on deliverables with client KPIs in mind
Support performance reviews and capability development
Contribute to a culture of ownership, accountability and continuous improvement

Commercial and agency support

Support client renewals, growth and upsell opportunities alongside the Account Director and SEO Team Lead
Contribute to thought leadership through blogs, publications, events and speaking opportunities
Act as a senior representative of Re:signal in the Search community
Share learnings and add to our existing best practices across the delivery function

Essential skills & experience

Leadership and ownership

Proven experience acting as a client lead (or search strategy owner if in-house)
Experience in managing and developing small delivery teams
Strong prioritisation and decision making skills
Experience working with Organic Search delivery processes

Client and communication skills

Confident leading senior client meetings and strategic conversations
Able to present clear business cases (to clients) for Organic Search initiatives
Excellent stakeholder management and expectation setting skills
Strong written and verbal communication skills
Ability to adapt communication formats based on client and team requirements

Time and personal management

Strong personal organisation and prioritisation
Experience managing delivery against budgets
Comfortable contributing to light process improvements

Organic Search expertise

Broad Organic Search experience is required, preferably with a specialism in either technical SEO or content strategy:

Technical SEO:
- Site migrations (platform and domain migrations)
- AI search discoverability
- Structured data
- Crawling and indexing
- Technical audits & prioritisation of implementation
- Internal linking strategy
- Site speed audits
- Canonicalisation & redirect audits
- Sitemaps & hreflang management
- Robots.txt management
- Site structure management
Content strategy:
- Intent analysis & content to search intent mapping
- Content strategy creation for both commercial and informational intents
- Content gap analysis
- Competitive content analysis
- International content strategy
Data analysis & reporting
- SERP analysis
- Data accuracy auditing
- Monthly reporting against KPIs
- Traffic drop analysis

Non-essential skills

eCommerce specific skills:
- eCommerce SERP expertise
- Faceted navigation strategy
- Category taxonomy management
- Organic shopping (Google Merchant Centre) optimisation
Technical SEO:
- Content rendering & JavaScript SEO
- Server log analysis
Data analysis & reporting
- Storytelling through data
- Search market share analysis
- Holistic search auditing (SEO & paid search crossover)

Tools and platforms

Training can be provided for all of the delivery and collaboration platforms. Familiarity with our organic search tool stack is also not required but highly valued in our hiring process.

Delivery and collaboration