Senior SEO Planner

Syneos Health/ inVentiv Health Commercial LLC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Evolvics, powered by Syneos Health, is seeking a senior SEO planner to drive organic visibility and efficient media amplification for client websites. You will contribute to setting up initiatives and improving health-focused sites with proactive, data-driven input.

The role emphasizes collaboration with media planning, analytics teams, and healthcare stakeholders to deliver tangible business impact while staying current on pharmaceutical content regulations.

Qualifications

• Bachelor's degree in Marketing, Data Science, or related field.
• 3+ years' experience in SEO baseline functions to support client goals and KPIs.
• Strong in-platform experience across major SEO platforms including (but not limited to): Screaming Frog, Google Search Console, SEMRush.
• Proven track record of successfully managing multiple projects with quick turnaround times.
• Works well independently and collaborates with other teams.
• Experience in pharma or healthcare is not required, but preferred.

Responsibilities

• Day-to-day tasks include: title tag, meta description and alt text analysis and recommendations; backlink audits; url redirect matrices; health checks; XML sitemap review; robots file creation; schema markup.
• Conduct regular check-ins with the Search Supervisor to report on deliverables and performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide SEO strategies, plans and implementation approaches that drive client business impact.
• Leverage data-driven approach to analyze performance and derive insights to improve KPIs.
• Listen and stay engaged with relevant healthcare discussions about clients, competitors, and industry.
• Nurture relationships with platform reps to stay up to date on pharma/healthcare content regulations.

Skills

SEO baseline experience

Project management

Independent work

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Data Science, or related field

Tools

Screaming Frog

Google Search Console

SEMRush

Job description

Evolvics, powered by Syneos Health, is seeking a Search Engine Optimization senior planner. The role within the performance media team will be responsible for comprehensive improvements for organic visibility for our clients. This position plays an important role in ensuring client websites are set up efficiently for media amplification. Passion for great performance is a must - the ideal candidate will proactively assist the team on a variety of tasks for existing clients, while helping to craft new setup initiatives.

Key Responsibilities:

• Day-to-day tasks include, but are not limited to: Title tag, Meta Description and alt text analysis and recommendations, competitive website insights, backlink audits, url redirect matrices, and health checks. Technical skills would also include experience in XML sitemap review, robots file creation, and schema markup
• Conduct regular check-ins with the Search Supervisor to report on deliverables & performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based SEO strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze performance and derive insights and strategic recommendations to improve KPIs and results.
• Listen and stay engaged with relevant healthcare discussions about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications:

• Bachelor's degree in Marketing, Data Science, or a related field
• 3+ years' experience in SEO baseline functions to support client goals and KPIs
• Strong in-platform experience across major SEO platforms including (but not limited to): Screaming Frog, Google Search Console, SEMRush
• Proven track record of successfully managing multiple projects with quick turnaround times
• Works well independently and collaborates with other teams
• Experience in pharma or healthcare is not required, but preferred

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

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