Senior SEO Analyst: Data-Driven Growth & Strategy

KINESSO; New York (NY); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Total Rewards package (medical, dental

401(k) plans

Stock purchase program

Job summary

KINESSO is seeking a Senior SEO Analyst to help clients improve organic visibility and develop strategic SEO recommendations. You will collaborate with design, development, social, and SEM teams to align SEO with client goals and campaigns.

The role involves regular client-facing responsibilities, technical audits, content recommendations, and presenting data-driven insights. Strong knowledge of SEO tools and analytics will be essential to success.

Qualifications

• 2+ years in SEO or relevant function, i.e., SEM.
• Familiar with multiple keyword research, reporting, and link building tools.
• Understanding of why certain search results appear for various keywords.
• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.
• Comfortable with platforms including Adobe Analytics or Google Analytics.
• Expertise with Microsoft Excel, Word, and PowerPoint.
• Excellent research, writing, and presentation skills with an attention to detail.

Responsibilities

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations.
• Lead technical site analysis, competitive analysis, and content audits.
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind.
• Prioritize tasks based on their likely effectiveness and ability to be implemented.
• Present findings and back up recommendations with hard data.
• Identify problems and form solutions for problems that can arise in reporting.
• Develop content recommendations and technical analysis presentations.
• Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Decide upon final keyword lists with minimal supervision.
• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another.
• Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues.
• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals.
• Present new tools and summarize industry articles to the internal team

Skills

SEO strategy

Technical SEO

Content strategy

Keyword research

Data analysis

Excel

Presentation skills

Client-facing

Tools

Ahrefs

Screaming Frog

Lumar

Google Analytics

Adobe Analytics

Excel

Job description

KINESSO is seeking a Senior SEO Analyst to help clients improve organic visibility and develop strategic SEO recommendations. You will collaborate with design, development, social, and SEM teams to align SEO with client goals and campaigns.

The role involves regular client-facing responsibilities, technical audits, content recommendations, and presenting data-driven insights. Strong knowledge of SEO tools and analytics will be essential to success.