Senior SEO & AI Discoverability Architect

Credera; Chicago (IL); In loco; USD 95.000 - 135.000; Tempo pieno

Descrizione del lavoro

Credera seeks a Senior Consultant in SEO/AI Discoverability to help enterprise brands adapt to traditional search and AI-powered experiences, across search, content, digital strategy, analytics, technology, and customer experience. You will analyze user intent and translate insights into recommendations and page-level improvements.

Responsibilities include turning insights into strategy and execution, delivering client work, mentoring juniors, and aligning marketing priorities with digital

Competenze

• :3–5 years of experience in SEO, digital marketing, content, analytics, digital strategy, or consulting, with a track record of delivering client or business results as an individual contributor.
• :Experience using audience needs, search intent, and customer journeys to shape strategy and recommendations.
• :Ability to translate business and marketing priorities into content, page, and experience improvements.
• :Experience solving digital, search, content, marketing, or customer experience challenges in complex organizations.
• :Working knowledge of SEO fundamentals, including content optimization, crawlability, indexation, information architecture, and measurement.
• :Strong analytical skills, with the ability to synthesize digital analytics, search, competitive intelligence, and other qualitative and quantitative data into actionable insights.
• :Strong communication and presentation skills, with the ability to facilitate conversations and build alignment among technical and non-technical stakeholders, and growing comfort engaging senior executives.
• :Ability to structure ambiguous problems, own workstreams or deliverables, and independently move work forward with guidance from senior team members.
• :Curiosity about AI, emerging technology, and changing discovery behavior, with the ability to adapt as the field evolves.

Mansioni

• Understand user intent and discoverability; analyze needs, behavior, prompts, queries, and decision journeys to determine audience intent and information needs.
• Evaluate client visibility across organic search, AI-powered search, and large language models.
• Assess branded and non-branded intent, competitive visibility, citations, mentions, recommendations, source authority, and third-party influence.
• Identify gaps where client experiences do not meet audience needs or competitors and third-party sources provide stronger answers.
• Determine how content, technical, authority, and experience factors affect discoverability.
• Translate user intent and discoverability insights into prioritized recommendations spanning marketing strategy, technology, measurement, and page-level content and experiences.
• Identify opportunities to improve high-value content and decision-support experiences, including product information, FAQs, comparisons, and educational content.
• Recommend improvements to content architecture, customer journeys, taxonomy, internal linking, structured information, and digital experiences.
• Contribute to strategic roadmaps that balance near-term optimization with long-term transformation, helping clients align marketing priorities, digital investments, and ways of working with changing discovery behavior.
• Execute defined client workstreams and deliverables from analysis through recommendations and delivery, partnering with managers and multidisciplinary teams, building stakeholder alignment, and supporting and mentoring junior team members as opportunities arise.
• Turn ambiguous business questions into structured hypotheses, analyses, workplans, and actionable next steps.
• Present complex findings and recommendations as clear business implications and implementation requirements for working teams, technical and non-technical audiences, and, with support from senior team members, executives.
• Connect SEO and AI discoverability strategy to marketing, content, product, UX, analytics, engineering, and technology priorities, identifying the cross-team dependencies needed to move work forward.
• Measure, optimize & grow the capability by contributing to measurement approaches that connect organic search and AI discoverability performance, supporting recurring performance reporting and ongoing optimization programs.
• Contribute to proposals, pitches, POVs, Scopes of Work, and new-business opportunities.
• Help build the AI discoverability capability by contributing to repeatable methodologies, frameworks, tools, training, and best practices informed by evolving platforms, consumer behavior, and industry trends.

Conoscenze

SEO experience

Digital marketing

Content strategy

Analytics

Consulting

Strumenti

SEMrush

BrightEdge

Screaming Frog

Ahrefs

Conductor

Google Search Console

Profound

Power BI

Tableau

ChatGPT

Microsoft Copilot

Claude

Gemini

Perplexity

Excel

PowerPoint

Teams

SharePoint

Loop

Descrizione del lavoro

Credera seeks a Senior Consultant in SEO/AI Discoverability to help enterprise brands adapt to traditional search and AI-powered experiences, across search, content, digital strategy, analytics, technology, and customer experience. You will analyze user intent and translate insights into recommendations and page-level improvements.

Responsibilities include turning insights into strategy and execution, delivering client work, mentoring juniors, and aligning marketing priorities with digital