Senior Search Specialist - Search, Discovery, and Performance

CVS Health; Woonsocket (RI); Hybrid; USD 47,000 - 112,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Senior Search Specialist to support the day-to-day management and optimization of paid search initiatives across Front Store, E-commerce, Omnichannel, Pharmacy, and MinuteClinic.

The role partners with SEO, Marketing, Analytics, and Media to drive growth through data-driven strategies and emerging AI-powered search solutions. Onsite collaboration 1–2 days per week is expected as part of a collaborative team environment.

Qualifications

• 2+ years of paid search experience.
• Knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies (tCPA/tROAS).
• Strong Excel skills and ability to translate data into PowerPoint presentations.

Responsibilities

• Execute, manage, and optimize paid search campaigns and AI-powered search initiatives.
• Analyze campaign performance and develop data-driven recommendations.
• Leverage data sources and tools to evaluate performance and test strategies.
• Partner with SEO, Marketing, Analytics, and Media teams to align strategies with objectives.
• Communicate insights and results to stakeholders and evolve the Center of Excellence.

Skills

Paid search experience

Google Ads tCPA/tROAS

Excel & PowerPoint

Cross-functional collaboration

Onsite collaboration 1–2 days

Education

Bachelor's degree

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

The Senior Search Specialist sits on the Search, Discovery & Performance Team and supports the day-to-day management, execution, and optimization of initiatives within the Search Center of Excellence. This role helps drive business outcomes across Front Store, E-commerce, Omnichannel, Pharmacy, and MinuteClinic through data-driven search strategies. The position supports large-scale paid search programs, including emerging AI-powered solutions, and partners closely with SEO, Marketing, Analytics, and Media teams to identify growth opportunities, optimize performance, and deliver actionable insights.

Role Responsibilities

• Execute, manage, and optimize paid search campaigns and emerging AI-powered search initiatives to drive business results
• Analyze campaign performance, identify trends and opportunities, and develop data-driven recommendations to improve outcomes across retail, pharmacy, and clinic business lines
• Leverage available data sources and analytical tools to evaluate performance, develop hypotheses, and support testing strategies focused on incremental growth
• Partner with SEO, Marketing, Analytics, and Media teams to support integrated search strategies and align initiatives with business objectives
• Communicate performance insights, optimization recommendations, and test results to stakeholders while contributing to the evolution of the Search Center of Excellence

Required Qualifications

• 2+ years of paid search experience supporting results-driven SEM programs
• Working knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies, including tCPA and tROAS optimization within Google Ads
• Strong analytical skills with proficiency in Microsoft Excel and the ability to translate data into effective PowerPoint presentations and recommendations
• Demonstrated communication, organization, and collaboration skills, with the ability to work effectively in cross-functional environments
• Ability and willingness to work onsite 1 to 2 days per week to collaborate with team members

Preferred Qualifications

• Experience with SEM platforms and tools such as Microsoft Ads (Bing), SA360, Skai, Yelp, Apple Search Ads, Adobe, or similar technologies
• Experience developing performance analyses and marketing reports that drive SEM optimization and efficiency
• Familiarity with AI-powered search products and campaign types, including Performance Max (PMax), Demand Gen, AI Max, and related solutions
• Strong project management, problem-solving, and multitasking abilities, with a demonstrated capacity to work independently and collaboratively
• Retail experience, SEO knowledge, holistic search strategy experience, and/or healthcare industry experience
• Bachelor's degree

Education

• High School Diploma, GED, or equivalent

Anticipated Weekly Hours 40

Time Type Full time

Pay Range

The typical pay range for this role is:

$46,988.00 - $112,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

• medical coverage
• dental coverage
• vision coverage
• paid time off
• retirement savings options
• wellness programs
• and other resources

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/09/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.