Senior Sales & Marketing Specialist

Event Marketer; Seattle (WA); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Healthcare Benefits

401(k) with employer match

Paid time off

Job summary

Troon is seeking a Senior Sales & Marketing Specialist to drive property-level and corporate marketing efforts across multi-channel campaigns, events, and content planning. This role collaborates with property teams and leadership to ensure brand alignment and measurable results.

Responsibilities include managing campaigns, analyzing performance data, and supporting website, SEO/SEM, and PR initiatives. A focus on collaboration with operations and marketing teams is essential.

Qualifications

• 2-3 years of marketing, communications, or campaign coordination experience.
• Experience managing multi-channel campaigns and supporting event-based initiatives.
• Familiarity with marketing analytics tools and CMS/CRM platforms.
• Excellent communication skills with strong attention to detail.

Responsibilities

• Coordinate facility campaigns and marketing strategies across channels.
• Analyze data to inform decisions and report on performance.
• Support content planning, event marketing, and reporting.
• Partner with leadership to align sales and marketing with operational priorities.
• Develop promotional materials and campaigns for Troon programs.

Skills

Google Analytics

CMS platforms

CRM systems

Email marketing tools

Verbal and written communication

Time management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

WordPress

Job description

Key Responsibilities

The Senior Sales and Marketing Specialist supports Troon's property-level and corporate marketing efforts by coordinating facility campaigns, facility sales and marketing strategies, using analytics for business decisions, and ensuring alignment with brand and business objectives. This role manages multi-channel initiatives, provides event marketing support, and contributes to content planning and reporting. The Senior Sales & Marketing Specialist is proactive, detail-oriented, and able to balance tactical execution with strategic oversight to drive measurable results. This role works in close partnership with the Director of Operations, maintaining a dotted-line relationship to ensure alignment between sales/marketing execution and operational priorities.

Sales & Marketing Leadership

• Provide sales and marketing leadership to assigned facilities in the Pacific Northwest, including the creation sales & marketing plans, budgets and strategies for implementation.
• Oversee the management and implementation of course level programs, including but not limited to the following: Membership/Loyalty Pricing & Programming, Group Sales Lead Generation Initiatives, local community outreach, in-house event programming, holiday programming & promotions, pricing strategies for all revenue outlets and more.
• Lead advertising design, creation and implementation using Design on Demand (DOD), a brand enablement platform.
• Provide oversight assistance with the creation and management of facility websites.
• Support the creation and management of individual facility SEO and SEM campaigns.
• Assist with proactive public relations strategies and implementation to include press release cadence (using in-house tools/resources), fam trip, award/accolade solicitation/communication and other public relations campaigns.
• Oversee the management and implementation of corporate programs, including but not limited to the following: Access, Troon Advantage, Troon Golf Vacations, Troon Gift Cards, Play Troon Programs and more.
• Assist facilities with tracking and reporting upon Troon delivery from corporate programs and services.
• Deliver compelling presentations tailored to diverse audiences, including executive leadership, stakeholders, and external partners.

Sales & Marketing Support

• Execution of email marketing campaigns using corporate and/or facility email marketing platforms (i.e. Iterable, GolfNow Manage, etc.).
• Expectation 1x per month, per client in off season, 2-4x per month in prime season.
• Implementation of triggered campaigns using email marketing automation
• Update and maintain content on websites using appropriate content management system (e.g., WordPress) to ensure website presentation is on brand with the facility, and client expectations. Refining content seasonally to align with campaign goals.
• Execution of organic social media posting and campaigns for facilities. Deployment of both centralized content and support of facility centric posting with a goal of 3x per week per channel per facility.
• Deployment of facility app content refinements and app pushes based upon facility campaign needs.
• Collaborate with sales and marketing teams to support program rollout, track campaign deliverables, and ensure consistent messaging.
• Support reputation management and facility response to reviews using centralized corporate tools (Yext, GolfPass)
• Support adoption and implementation of Troon programs, tools, revenue delivery and campaigns.

Results & Communication Coordination

• Enter and aggregate contact records, track outreach efforts, and maintain data accuracy.
• Serve as a liaison between the marketing team and facility sales/operational leaders to gather inputs, relay information, and support follow-ups.
• Assist with customer engagement tasks such as campaign responses, list segmentation, and internal inquiries.

Cross-Functional Collaboration

• Collaborate with sales, marketing, and creative teams to align messaging and timelines.
• Manage incoming requests, ensuring responsiveness and high‑quality delivery.

Troon Program Stewardship

• Oversight and management of specific Troon program or initiative to include promotion of adoption and results / participation tracking for the purposes of communication to leadership and stakeholders.

Qualifications

Required Experience

• 2-3 years of experience in marketing, communications, or campaign coordination.
• Experience managing multi‑channel campaigns and supporting event‑based initiatives.

Preferred Experience

• Experience in hospitality, golf, or lifestyle industries.
• Exposure to regional or multi‑property marketing structures.

Required Knowledge And Skills

• Familiarity with marketing analytics tools (Google Analytics, email campaign platforms).
• Proficiency with CMS platforms, CRM systems, and email marketing tools.
• Strong verbal and written communication skills with excellent attention to detail.
• Strong project tracking, time management, and prioritization skills.

Preferred Knowledge And Skills

• Experience with design or collaboration tools (e.g., Canva, Asana, Monday.com).
• Comfort analyzing and presenting data to diverse stakeholders.

Education Requirements

Bachelor's degree in marketing, Communications, Business, or related field required.

Compensation

$75,000-80,000 dependent on experience

Benefits

• Healthcare Benefits - Medical, Dental, and Vision coverage
• Retirement Benefits - 401(k) with employer match (19 years of age and older)
• Time Off - Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan of documents and company policies, which may be amended at the Company's discretion.

About Troon

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world's largest professional club management company, that specializes in services in golf, hospitality, and residential communities. With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality. Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous, Troon offers professionals the opportunity to grow and succeed within a globally respected organization. Learn more at www.troon.com .