Senior Sales and Operations Coordinator

Herc Rentals Inc.; Pelham (AL); On-site; USD 37,000 - 41,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and disability insurance

401(k) plan with company match

Paid time off

Job summary

Herc Rentals is seeking a Senior Sales and Operations Coordinator in Pelham, AL. The role starts as a full-time position, supporting branch operations and customer engagement. You will learn to manage deliveries, optimize driver routes, and collaborate with sales reps to grow revenue.

Ideal candidates have 2–4 years of related experience, a valid driver’s license, and familiarity with Rental Man and On the Go. This role offers comprehensive benefits within a dynamic equipment rental environment.

Qualifications

• High school or GED required; college degree preferred.
• 2-4 years of relatable experience.
• Must be fluent in Rental Man.
• Fluent with On the Go use.
• Proficient in DOT Regulations and load securement guidelines.
• A valid driver's license with a clean driving record.

Responsibilities

• Proactively answer and resolve customer questions.
• Schedule delivery and pick up of equipment and be a trusted partner to drivers and delivery vendors.
• Optimize routing of drivers by being a DOT Regulations expert.
• Aid and support the other coordinators at the branch.
• Be a trusted partner to the territory sales representatives.
• Manage a portfolio of customers.
• Maximize revenue through superior customer service on all existing orders.
• Finalize sales for both inbound and outbound calls.
• Provide customers with expert advice on the selection, operation and maintenance of equipment.
• Generate, process, analyze and review the daily business reports.
• Support all team members.
• Build fluency with Fleet, Procurement, dashboards and branch manager checklists.
• Act as local expert on Optimus and pricing practices.
• Assist others with Salesforce.com.
• Continue to open accounts and prescreen customers using eApply.

Skills

Vehicle operation

Customer communication

Decision making

Initiative

Planning

Personal organization

Adaptability

Teamwork

Education

High school diploma or GED

College degree preferred

Tools

Salesforce.com

Optimus pricing

Fleet management software

eApply

Job description

Senior Sales and Operations Coordinator

Pelham, AL, USA, 35124

Employment Status: Full-time

Posting Start Date: 11/6/26

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 615 locations and has about 12,000 employees in North America as of September 30, 2026.

Job Purpose

The Senior Sales and Operations Coordinator is the first person you see when you walk into a Herc Rentals branch or dial a Herc Rentals phone number. The ideal person for this role is energetic, eager to help, and hungry to learn and grow their career.

In this role you will learn to...

• Take initiative and work autonomously
• Manage a profit and loss statement
• Effectively grow a diverse portfolio of customers
• Manage a fleet inventory mix
• Become a safety expert
• Be an expert in the equipment rental industry
• Be promoted and grow your career!

What you will do...

• Proactively answer and resolve customer questions
• Schedule delivery and pick up of equipment and become a trusted partner to the drivers and delivery vendors
• Optimize routing of drivers by being a DOT Regulations expert
• Aid and support the other coordinators at the branch
• Be a trusted partner to the territory sales representatives
• Manage a portfolio of customers
• Maximize revenue through superior customer service on all existing orders
• Finalize sales for both inbound and outbound calls
• Provide customers with expert advice on the selection, operation and maintenance of all the various types of equipment
• Generate, process, analyze and review the daily business reports
• Support all team members
• Build fluency with Fleet, Procurement, and daily dashboard and branch manager checklists
• Act as local expert on Optimus and pricing practices
• Assist others with Salesforce.com
• Continue to open accounts and prescreen customers using eApply

Requirements

• High school or GED required, College Degree preferred
• 2 - 4 year of relatable experience
• Must be fluent in Rental Man
• Fluent with On the Go use
• Proficient in DOT Regulations and load securement guidelines
• A valid driver's license with a clean driving record

Skills

• Ability to drive and operate multiple types of vehicles and equipment
• Ability to safely lift 50 pounds frequently.
• Must be able to work indoors and outdoors when required of the job.
• Ability to perform repetitive tasks; stretch, turn, twist, and reach overhead; bend, crouch, squat, kneel, and stoop for extended periods of time.
• Ability to sit, stand, and walk for extended periods of time.
• Ability to communicate with customers
• Decision Making/Judgement
• Initiative
• Planning
• Personal Organization
• Adaptability/Flexibility
• Teamwork

Req #: 72600

Pay Range: $27.-$30.00 per hour

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.