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TikTok is seeking a highly analytical Ads Content Risk Strategy Specialist to join the Business Integrity governance team within GMPT. You will identify and solve key user experience and content quality challenges through data-driven insights and strategy design in a global, scalable environment.
You will define risk metrics, own trends, and deliver governance strategies with measurable outcomes while iterating across scenarios like misleading claims and low-quality content to protect the
About the team:
TikTok Business Integrity is committed to ensuring a safe, trusted, and sustainable advertising ecosystem, serving as a core enabler of TikTok's global monetization growth. The team sits within Global Monetization Product and Technology (GMPT) – Business Integrity – Governance.
We focus on advertising content quality and user experience, driving governance of risks such as misleading claims, vulgar or disturbing content, and other low-quality content. Our mission is to build a scalable, intelligent, and data-driven risk governance system that achieves the optimal balance between risk control and user/advertiser experience in a highly dynamic global environment.
As we evolve, the team is accelerating toward a more platformized, intelligent, and automated governance system, leveraging AI Agents, machine learning models, and strategy frameworks to enable scalable, global impact.
We are looking for a highly analytical and impact-driven Ads Content Risk Strategy Specialist to join our team. In this role, you will be deeply involved in safeguarding TikTok's advertising ecosystem by identifying and solving key user experience and content quality challenges through data-driven insights and strategy design.
You will operate in a highly complex and global-scale environment, making strategic trade-offs across risk control, user experience, and business growth, while continuously improving the overall health of the advertising ecosystem.
You will also contribute to building the next-generation intelligent governance system, leveraging AI, machine learning models, and automation capabilities to transform governance from experience-driven to intelligence-driven at global scale.
Risk Strategy & Metric Ownership
- Define and own key risk metrics, including goal decomposition, trend analysis, and root-cause deep dives, and deliver actionable governance strategies with measurable outcomes.
- Continuously iterate governance strategies across scenarios such as misleading claims, vulgar or disturbing content and other content quality issues to improve ecosystem integrity and user experience.
Data-Driven Strategy Optimization
- Leverage data analysis and experimentation (A/B testing, holdout experiments, etc.) to evaluate strategy effectiveness and drive continuous optimization.
- Build and enhance data