Senior Retail Marketing Manager (6 months Contract)

Quid, Inc.; El Segundo (CA); Hybrid; USD 85,000 - 124,000; Full time

Benefits offered by this job

Generous benefits and perks

Infinite Liquid I.V. supply

Job summary

Liquid I.V. is seeking an interim Senior Retail Marketing lead to own retail marketing strategy and execution across Food, Mass, and Club retailers during maternity leave coverage.

You will act as the primary retail marketing liaison to Sales, collaborating with Brand, Creative, and Operations to drive campaigns, shopper activations, and in-store opportunities with a data-driven, cross-functional approach.

Qualifications

• 5–7 years of experience in retail marketing.
• Proven experience executing retail marketing programs across key channels (in-store, omnichannel, retail media, shopper activations).
• Strong understanding of retailer dynamics including merchandising, promotions, and shopper behavior.
• Experience partnering cross‑functionally with Sales, Brand, and Shopper/Trade Marketing teams to drive execution and results.
• Demonstrated ability to translate brand strategy into retailer‑specific programs that drive conversion and growth.
• Strong analytical mindset with experience using retail and syndicated data to inform decisions and measure performance.
• Excellent project management skills with the ability to manage multiple initiatives in a fast‑paced environment.
• Strong communication and presentation skills with experience influencing internal stakeholders and retail partners.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Responsibilities

• Own retail strategy development for Tier 1 campaigns and key retailer initiatives.
• Lead retail strategy by channel, focusing on Club, Food, and Mass.
• Translate brand positioning into shopper‑relevant messaging that drives conversion at shelf and in-store.
• Oversee the creation and execution of retailer‑customized programs across campaigns and evergreen initiatives.
• Partner with Sales, Brand, Creative, and Operations to deliver cohesive in-store and around-the-store shopper programs.
• Influence cross‑functional partners to align teams around shared goals, timelines, and priorities for campaigns.
• Present retail strategies and performance updates to senior stakeholders.
• Coordinate with Greenhouse strategy in partnership with the Sales team.

Skills

Retail marketing

Channel strategy

Cross-functional leadership

Data analytics

Budget management

Project management

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team:

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

Serve as the interim Senior Retail Marketing lead, owning retail marketing strategy and execution across Food, Mass, and Club retailers while ensuring continuity of key campaigns, retailer initiatives, and cross-functional workflows during maternity leave coverage.

Retail Strategy & Channel Leadership

• Serve as the retail marketing point of contact for Sales, Operations, Brand, and Creative across all channels.
• Own retail strategy development for Tier 1 campaigns and key retailer initiatives.
• Lead retail strategy by channel, with a primary focus on Club, Food, and Mass.
• Translate brand positioning into clear, shopper-relevant messaging that drives conversionatshelf and in-store.
• Balance brand consistency with retailer- and channel-specific customizationrequiredto win at each retailer.

Retailer-Specific Program Development & Execution

• Oversee the creation and execution of retailer-customized programs across campaign and evergreen initiatives, including:
• Off-shelf secondary displays
• Home shelf updates and enhanced marketing
• DOOH
• In-store Promotions/offers and coupons
• In-store sampling
• Agency management
• Navigate retailer-specific requirements, constraints, and approval processes tooptimizeoff-shelf and in-store opportunities.
• Partner closely with Sales, Brand, Creative, and Operations to deliver cohesive, scalable in-store and around-the-store shopper programs.

Cross-Functional Leadership & Stakeholder Management

• Influence cross-functional partners to align teams around shared goals, timelines, and priorities for campaigns and retailer initiatives.
• Present retail strategies, performance updates, and recommendations to senior stakeholders.
• Serve as the primary retail marketing liaison to the Sales team, ensuring strong alignment between strategy and execution.
• Coordinate Greenhouse strategy and execution in partnership with the Sales team.
• Ensure agency work delivers against brand standards, retailer requirements, timelines, and budget.

Performance, Optimization & Measurement

• Lead BMI reviews and performance discussions.
• Analyze performance by channel, initiative, and retailer to inform optimization, investment shifts, and future planning.
• Apply test-and-learn insights to continuously improve retail marketing effectiveness.
• Establish andmaintainbest practices, processes, and frameworks that elevate retail marketing capability across the organization.

Budget & Operational Management

• Own retail marketing budget management, including tracking and alignment to priorities.
• Work closely with the Retail Marketing Manager to ensure all inputs are accurately reflected in planning templates and trackers.
• Ensure retail marketing plans are operationallyfeasibleandexecution-ready.

Qualifications:

• 5–7 years of experience in retail marketing, ideally within the Consumer Packaged Goods (CPG) industry
• Proven experience executing retail marketing programs across key channels (e.g., in‑store, omnichannel, retail media, and shopper activations)
• Strong understanding of retailer dynamics, including merchandising, promotions, and shopper behavior
• Experience partnering cross‑functionally with Sales, Brand, and Shopper/Trade Marketing teams to drive execution and results
• Demonstrated ability to translate brand strategy into retailer‑specific programs that drive conversion and growth
• Strong analytical mindset with experience using retail and syndicated data to inform decisions and measure performance
• Excellent project management skills with the ability to manage multiple initiatives in a fast‑paced environment
• Strong communication and presentation skills with experience influencing internal stakeholders and retail partners
• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• This role isHYBRIDoffice environment (El Segundo). 1x a week in office.
• Candidates must be authorized to work in the United States without sponsorship.

The compensation band for this position is $62 - $90 per hour. The exact hourly is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

You can find the Unilever privacy notehere

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Liquid I.V.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an