Senior Research Analyst, AI-Driven Brand Insights

FleishmanHillard; San Francisco (CA); Hybrid; USD 54,000 - 68,000; Full time

Benefits offered by this job

Medical benefits

401(k) matching

Paid time off

Job summary

FleishmanHillard is seeking a Senior Research Analyst to join our TRUE Global Intelligence practice. Location is flexible with hybrid in the Seattle, Los Angeles, or San Francisco metro areas.

You will analyze data, track culture, and provide insights across brands, with a strong emphasis on AI-enabled workflows. The role demands 1–2+ years in research, strong analytics, and proficiency in Excel and PowerPoint.

Qualifications

• 1 to 2+ years of experience across a broad range of research categories and models; experience in secondary research.
• Preferably experience in an advertising, digital, PR or research agency.
• Proven analytical and deductive reasoning skills; able to translate findings into meaningful insights.
• Ability to quickly spot patterns and surface actionable insights; separate signal from noise.
• Excellent written and verbal communication skills to effectively communicate insights to stakeholders.
• Comfortable working in Microsoft Excel and PowerPoint.
• Experience writing boolean queries and using tools to analyze traditional and social media coverage (Talkwalker, MuckRack, Facebook Insights, Twitter Analytics).
• Collaborative attitude, strong work ethic and ability to thrive in a fast-paced environment.
• Familiarity with leveraging AI platforms (ChatGPT, Claude, CoPilot) in daily workflows.

Responsibilities

• Participate in integrated research and analytics assignments including social and traditional media monitoring, audience analysis, measurement and use of secondary methodologies.
• Actively monitor online conversation around client brands to proactively identify issues, risks and opportunities.
• Analyze data, draft reports, and collaborate with team members to contribute findings to client discussions and presentations.
• Manage the collection, cleaning, and synthesis of data from multiple sources.
• Develop and report on KPIs, dashboards and scorecards.
• Conduct secondary research and collaborate on research briefs to inform clients and communications teams.
• Recommend communications-centric solutions based on the research results.
• Stay current with the latest measurement trends and industry trends.

Skills

Analytical skills

Deductive reasoning

Microsoft Excel

PowerPoint

Boolean queries

AI platforms

Team collaboration

Communication skills

Tools

Talkwalker

MuckRack

Facebook Insights

Twitter Analytics

Job description

FleishmanHillard is seeking a Senior Research Analyst to join our TRUE Global Intelligence practice. Location is flexible with hybrid in the Seattle, Los Angeles, or San Francisco metro areas.

You will analyze data, track culture, and provide insights across brands, with a strong emphasis on AI-enabled workflows. The role demands 1–2+ years in research, strong analytics, and proficiency in Excel and PowerPoint.