Senior Regional Marketing Manager

Miro; San Francisco (CA); On-site; USD 144,000 - 228,000; Full time

Job summary

Miro is seeking an experienced senior regional marketing manager to contribute to the strategy, execution and localized impact of our marketing efforts in North America. This role is critical for driving pipeline and revenue growth in a key market.

Reporting to the Head of Regional Marketing (AMER), you will collaborate with Sales, Customer Success, Product Marketing and other teams to deliver high-performing regional programs, identify gaps and relentlessly track progress through to closed-won

Qualifications

• 7+ years of B2B SaaS marketing experience.
• Proven track record designing and executing full-funnel campaigns.
• Deep knowledge of the AMER B2B tech landscape and buyer journeys.

Responsibilities

• Contribute to the regional marketing plan for AMER, translating GTM goals into pipeline strategy.
• Lead end-to-end regional activities including events, ABM, and field programs to accelerate pipeline.
• Align with sales, marketing and cross-functional teams to hit targets.
• Inform planning with insights on customer needs and regional competition.
• Collaborate with digital marketing and demand gen for field execution and follow-up.
• Work with regional partners and partner marketing to include ecosystem in programs.
• Regularly report ROI, regional performance, and pipeline contributions to leadership.
• Own the marketing budget and demonstrate strong ROI.

Skills

B2B SaaS marketing

Full-funnel campaigns

Cross-functional collaboration

Campaign management

AI-first mindset

Tools

Salesforce

Marketo

Job description

About the Team

Miro’s Demand Marketing team is responsible for programs that further establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, supplementing product-led growth with B2B marketing tactics.

About the Role

Miro is looking for an experienced and ambitious senior regional marketing manager to contribute to the strategy, execution and localized impact of our marketing efforts in North America. This is a critical role responsible for driving significant pipeline and revenue growth in a key market.

Reporting to the Head of Regional Marketing (AMER), you will collaborate closely with Sales, Customer Success, Product Marketing, and all marketing functions to deliver high-performing regional marketing programs.

This person needs to identify pipeline gaps, create a strategy to fill the gap via field marketing programs, partner with the GTM team and internal marketing teams to execute the strategy, and relentlessly track and hunt the pipeline and meetings that come as a result through to closed-won revenue.

What you’ll do

• Contribute to the building and execution of Miro’s regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline
• Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue
• Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met
• Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution
• Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies
• Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events
• Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
• Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures.

What you’ll need

• 7+ years of experience in B2B SaaS marketing
• A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
• Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey.
• Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
• Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
• Strong understanding of regional campaign management and measurement
• Outstanding skills in project management and prioritization
• Demonstrated ability to act decisively in ambiguous situations to move work forward effective
• AI-first mindset with eagerness to integrate AI into daily workflows. You’ll have some examples of how you’re using AI to maximize business impact today, the curiosity and confidence to test different agents, automations, and tools, and a drive to share successful approaches with the team. You see AI as amplifying your expertise and commit to building fluency as a priority in your role

What’s in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.

#LI-SF1

The reasonably estimated salary range is specific to San Francisco and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate’s skills, qualifications, and experience. The range for this role is:

San Francisco salary range

$152,000—$228,000 USD

The reasonably estimated salary range is specific to New York and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate’s skills, qualifications, and experience. The range for this role is:

New York salary range

$144,000—$216,000 USD

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro:

• Youtube:https://www.youtube.com/@lifeatmiro
• Blog:https://miro.com/careers/life-at-miro/all/
• Instagram: https://www.instagram.com/mirohq/

Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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