Senior Regional Marketing Manager

Cortland; Atlanta (GA); On-site; USD 105,000 - 145,000; Full time

Job summary

Cortland, a leader in multifamily real estate, is seeking a Regional Marketing Manager in the United States. You will empower community teams, develop lead-generation campaigns, and align marketing initiatives across the portfolio to drive higher-quality leads, occupancy, and revenue.

The role requires 6+ years in direct marketing for multifamily, a Bachelor's degree, strong communication, and ability to travel.

Qualifications

• 6+ years of direct marketing, lead generation, and multifamily experience with proven results.
• Bachelor's degree in marketing or related field or equivalent experience.
• Excellent customer service and professional communication skills.
• Proficiency with MS Office tools; valid driver's license; ability to travel for community visits.

Responsibilities

• Analyze submarket trends and develop a strategic marketing plan to drive qualified sales and leads.
• Collaborate with onsite teams, portfolio leadership, and corporate teams to align marketing initiatives with Cortland's mission.
• Partner with social media and website teams to improve online presence, brand consistency, and customer experience.
• Work with Operations and Investments to develop marketing budgets, guidelines, and best practices for communities and portfolios.
• Assist Branding, Design, and Investments teams in brand identity, collateral, and product enhancements.
• Ensure brand consistency with the customer base identified in Cortland's business strategy.
• Identify partnerships that support Cortland's mission and investment strategy.
• Review advertising, messaging, websites, and collateral for accuracy and relevance.
• Research competitive communities, market shifts, and trends affecting asset value or performance.
• Understand communities in the area, pricing, product, promotion, and customer demographics.
• Understand and manage effectiveness of lead generation and advertising platforms.
• Provide guidance, recommendations, and reporting on results to all assigned communities and portfolio.
• Oversee strategies and programs to achieve portfolio performance goals through lead generation.
• Evaluate advertising on cost-per-lead and cost-per-move-in and adjust strategy accordingly.
• Suggest outreach marketing, on-site curb appeal, resident events, and retention efforts.
• Lead, mentor, and oversee one direct report.

Skills

Direct marketing

Lead generation

Multifamily industry experience

Communication skills

Project management

Education

Bachelor's degree

Tools

Outlook

Excel

Word

RealPage product suite

Job description

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As a Regional Marketing Manager, you motivate and empower community teams while developing and executing lead-generation campaigns, marketing programs, and strategic initiatives that support the multifamily communities in your portfolio. Your work increases prospective resident engagement, strengthens brand presence across markets, and enables on-site teams to convert leads more efficiently. You help ensure consistent marketing performance, elevate resident and prospect experience, and drive alignment between community operations and Cortland's overall marketing strategy. Your impact will result in higher-quality leads, improved occupancy, stronger revenue performance, and more cohesive marketing execution across the portfolio—all contributing to Cortland's growth and market leadership.

• Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads
• Build and establish a collaborative partnership with onsite community teams, portfolio leadership, and corporate teams to nurture and enrich Cortland's culture, guiding principles, and mission
• Partner with the social media and website teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience
• Work with Operations and Investments teams to develop budgetary numbers, guidelines, best practices, and expected results as it relates to all aspects of marketing, curb appeal, and collateral at the community and portfolio level
• Assist and support Branding, Design, and Investments teams in creating and maintaining brand identification, marketing collateral, product enhancements, and overall design
• Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
• Strategically identify and vet beneficial partnerships that will support the company mission and vision, promote community lifestyles, and further overall investment strategy required to strengthen the overall performance
• Conduct ongoing reviews of advertising, messaging, websites, and collateral materials for accuracy and relevance as it relates to verbiage, messaging, brand identification, creativity, contact information, and results
• Research competitive communities, market shifts, employment trends, sub-market changes, new product development or renovation, primary businesses, market trends, and differentiators that may impact asset value or performance
• Understand and discuss communities in the area, pricing, product, promotion, and their customer demographic and employment base
• Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads
• Provide all guidance, recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio
• Oversee the management and execution of strategies and programs that support the achievement of the portfolio's performance goals by creating and implementing action plans around lead generation
• Evaluate and understand advertising on a cost-per-lead and cost-per-move-in basis; navigate accordingly the entry and/or exit into a specific advertising space
• Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community
• Lead, mentor, and oversee one direct report, driving accountability, engagement, and successful delivery of regional marketing programs.

Qualifications

• Superb 6+ years of direct marketing, lead generation, and multifamily industry experience with proven results related to increased sales, lead generation, and revenues
• Bachelor's degree in related field or equivalent progressive experience in marketing
• Excellent customer service skills while maintaining the highest standards of professionalism
• Strong verbal and written communication skills
• Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters
• Proficiency in word processing, spreadsheets, and database management programs; general software knowledge including: Outlook, Excel, Word, and the Real Page product suite
• Must have a valid driver's license; must be able to lift up to 50 pounds, bend, walk and climb stairs
• Ability to travel for community visits on a monthly or quarterly basis

About Cortland

Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in-house design, construction, and operations to deliver value and innovation across its portfolio.

Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.

Cortland is an equal opportunity employer, and we're proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email [e-mail]

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.