Senior Product Marketing Specialist

UL, LLC; Northbrook (IL); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid time off

Job summary

UL Solutions in North America seeks a Product Marketing professional to lead global strategy, drive demand across digital, events, content, and ABM while aligning with product and sales teams.

You will analyze campaign performance with PowerBI, optimize marketing automation and CRM workflows, and ensure accurate attribution to strengthen the pipeline and messaging. Follow UL security practices and leverage approved AI tools.

Qualifications

• 5+ years of related experience or demonstrated equivalent competency.
• Project Management experience.
• Experience utilizing Project Management tools (e.g. Workfront, Asana, etc)

Responsibilities

• Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront for timely deliverables.
• Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
• Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
• Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
• Understand competitive landscape and drive demand.
• Executes client acquisition and cross-selling strategies to grow pipeline and sales.
• Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
• Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
• Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
• Partners with sales and business managers to foster a continuous feedback loop.
• Communicates regularly with stakeholders on marketing campaign performance.
• Contributes to business success by performing other tasks as required.
• Uses UL-approved AI tools to perform marketing tasks efficiently.
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

Skills

Project management

Strong collaboration

Strategic thinking

Analytical skills

Tools

Workfront

Asana

Job description

• Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.

• Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.

• Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.

• Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution

• Understand competitive landscape and drive demand.

• Executes client acquisition and cross-selling strategies to grow pipeline and sales.

• Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.

• Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.

• Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.

• Partners with sales and business managers to foster a continuous feedback loop.

• Communicates regularly with stakeholders on marketing campaign performance.

• Contributes to business success by performing other tasks as required.

• Uses UL-approved AI tools to perform marketing tasks efficiently.

• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

Planning, communication, timely execution, reporting, cross-functional alignment and collaboration.

MINIMUM KNOWLEDGE PREFERRED.

• 5+ years of related experience or demonstrated equivalent competency.

• Project Management experience

• Experience utilizing Project Management tools (e.g. Workfront, Asana, etc)

• Preference for experience in Energy or Renewable Energy sector

• Experience working with global teams

• Experience doing digital marketing and software solutions marketing (like SaaS) experience. Strong written and oral communication.

• Strong collaboration skills.

• Strong project planning and management.

• Business acumen.

• Budget tracking.

• Analytical skills.

• Comfortable working in a fast-paced environment

• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.

• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

• UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.

• That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.

• This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.

• Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.

• Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits.

• Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com

  • The estimated salary range for this position is $130,000 to $150,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors.
  • This position is eligible for annual bonus compensation with a target payout of 10% of the base salary.
  • This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country.
  • We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).

UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:

Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital and familial status, or any other protected category under applicable law.