Senior Product Marketing Specialist

CesiumAstro; Denver (CO); On-site; USD 121,000 - 143,000; Full time

Benefits offered by this job

Health, dental, vision

HSA

FSA

Life insurance

Disability coverage

Retirement plans

Job summary

CesiumAstro is seeking a Senior Product Marketing Specialist to translate complex satellite technology into clear customer value. You will develop product positioning, messaging, and go-to-market content, working with engineering, product management, sales enablement, and marketing to coordinate launches and collateral across channels.

You will analyze market trends, competitive landscape, and customer needs to shape differentiation and commercialization.

Qualifications

• Translate technical capabilities into customer value with clear messaging.
• Develop positioning, differentiation, and go-to-market plans.
• Collaborate with engineering, product, and sales to enable launches.

Responsibilities

• Develop product positioning, value propositions, and key messages.
• Translate complex technical specs into customer-friendly messaging.
• Coordinate go-to-market activities for major releases and lifecycle changes.
• Create datasheets, briefs, presentations, and website content.
• Support sales with narratives, proofs, and enablement resources.
• Analyze market trends, competitors, and customer insights to refine messaging.

Skills

Product marketing

Go-to-market

Market research

Messaging

Content development

Cross-functional collaboration

CRM analytics

Presentation design

Education

Bachelor's in Marketing or related

Master's in related field (optional)

Tools

WordPress

Webflow

HubSpot

Adobe Creative Cloud

Canva

Figma

Jira/Confluence

Google Analytics/Power BI

Job description

Please Note: To conform with the United States Government Space Technology Export Regulations, the applicant must be a U.S. citizen, lawful permanent resident of the U.S., conditional resident, asylee or refugee (protected individuals as defined by 8 U.S.C. 1324b(a)(3)), or eligible to obtain the required authorizations from the U.S. Department of State.

At CesiumAstro , we are developers and pioneers of out-of-the-box communication systems for satellites, UAVs, launch vehicles, and other space and airborne platforms. We take pride in our dynamic and cross-functional work environment, which allows us to learn, develop, and engage across our organization. If you are looking for hands‑on, interactive, and autonomous work, CesiumAstro is the place for you. We are actively seeking passionate, collaborative, energetic, and forward‑thinking individuals to join our team.

The Skylark product line is focused on the rapid design, build, and test of cutting‑edge active phased array antennas (AESA) for terrestrial and airborne applications. Current programs span high‑power, large‑scale ground terminals for missile defense to commercial airline and helicopter connectivity solutions.

We are looking to add a Senior Product Marketing Specialist to our team. In this role you will develop product positioning, messaging, and go-to‑market communications that translate complex technical capabilities into clear, compelling customer value propositions. This role works with technical and commercial stakeholders to communicate product differentiators, coordinate launches, develop marketing content, and analyze market and competitive information. Using established product marketing practices and professional judgment, the Senior Product Marketing Specialist resolves complex messaging challenges, maintains technical accuracy, and recommends approaches that strengthen product visibility, market differentiation, and commercialization efforts.

Working cross‑functionally with Engineering, Product Management, Business Development, Marketing, and other business teams, this role supports product launches, technical marketing initiatives, sales enablement, and market intelligence activities that strengthen customer understanding, product positioning, and business growth.

Job Duties And Responsibilities

• Develop product positioning, value propositions, key messages, and competitive differentiators aligned with technical capabilities, customer needs, and business objectives.
• Translate complex product specifications, architectures, applications, and performance characteristics into clear messaging for technical and nontechnical audiences.
• Collaborate with Engineering and Product Management to validate technical accuracy, approved product claims, and consistency of messaging across communication channels.
• Coordinate go-to-market activities for new products, major releases, feature enhancements, and product lifecycle changes, including launch schedules, deliverables, and stakeholder requirements.
• Partner with Product Management, Business Development, Engineering, and Marketing to align launch objectives, target audiences, product announcements, and supporting communications.
• Monitor product development milestones, customer successes, and business priorities to identify opportunities for market‑facing communications and sales enablement.
• Create technically accurate product marketing materials, including datasheets, solution briefs, product presentations, website content, graphics, and industry publications.
• Support Business Development with customer‑facing presentations, product narratives, competitive differentiation, and sales enablement resources.
• Review product content and supporting documentation to maintain consistency with current capabilities, technical requirements, and approved messaging.
• Analyze customer feedback, competitor positioning, product capabilities, market trends, and industry developments to identify differentiation opportunities and messaging gaps.
• Develop recommendations for product positioning, go‑to‑market priorities, and commercialization activities based on technical, customer, and market information.
• Assess product marketing effectiveness through content utilization, launch performance, stakeholder feedback, and customer engagement metrics, recommending improvements to marketing practices and processes.

Job Requirements And Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or a related field with 5–8 years of related experience, or Master's degree in a related field with 3–6 years of related experience in product marketing, technical marketing, product communications, go-to-market planning, market research, or a related discipline.
• Strong knowledge of product marketing principles, market positioning, value proposition development, competitive differentiation, and go-to-market planning.
• In-depth understanding of technical product communications, customer needs, product lifecycle activities, and commercialization practices.
• Proficiency in translating complex technical specifications, product capabilities, and engineering information into accurate, compelling messaging for diverse audiences.
• Experience developing product marketing content, coordinating launches, supporting sales enablement, and collaborating with technical and commercial stakeholders.
• Strong understanding of market research, competitive analysis, customer insight interpretation, and evaluation of product marketing effectiveness.
• Sound judgment when assessing technical claims, resolving messaging discrepancies, prioritizing marketing activities, and developing recommendations based on product and market information.
• Proficiency with Microsoft Office Suite including Outlook, Word, Excel, PowerPoint, and Teams.
• Content management, website publishing, and digital marketing applications, e.g. WordPress, Webflow, HubSpot, or equivalent platforms.
• Marketing content development, presentation, and visual design applications, e.g. Adobe Creative Cloud, Canva, Figma, or equivalent platforms.
• Project management, documentation, and collaboration applications, e.g. Smartsheet, Asana, Jira, Confluence, or equivalent platforms.
• Marketing analytics, customer relationship management (CRM), and reporting applications, e.g. Google Analytics, Salesforce, Power BI, or equivalent platforms.

$121,000 - $143,000 a year

CesiumAstro considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, and key skills. Full‑time employment offers include company stock options and a generous benefits package including health, dental, vision, HSA, FSA, life, disability and retirement plans.

CesiumAstro is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Please note: CesiumAstro does not accept unsolicited resumes from contract agencies or search firms. Any unsolicited resumes submitted to our website or to CesiumAstro team members will be considered property of CesiumAstro, and we will not be obligated to pay any referral fees.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.