Senior Product Marketing Manager, WebApp

horizon3ai; United States; Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health, Vision & Dental

Equity

Flexible vacation

Parental leave

Remote/hybrid options

Job summary

Horizon3 is a remote cybersecurity company delivering NodeZero WebApp Pentesting and AI-driven security solutions. We seek a Senior Product Marketing Manager toLead go-to-market for the NodeZero WebApp Pentesting line, partnering with Product & Engineering to turn complex security capabilities into market-dominant narratives.

You will drive GTM strategy, define personas, and build content and enablement to empower sales across large enterprises and mid-market accounts.

Qualifications

• 5+ years (PMM) or 8+ years (Senior PMM) of B2B product marketing in a SaaS or cybersecurity setting.
• Ability to thrive in greenfield environments and define success from scratch.
• Background as a security practitioner, pen tester, or technical PMM with AppSec/ASPM/AI security experience.
• Ability to translate technical concepts into business metrics for CISOs.
• Experience launching high-stakes product campaigns with ROI focus.
• Proficiency with Salesforce and product analytics tools.

Responsibilities

• Own end-to-end GTM strategy, messaging, and positioning for NodeZero WebApp Pentesting.
• Architect a pipeline-driven product launch framework to drive revenue.
• Define target personas across Enterprise, Mid-Market, and Commercial segments.
• Develop competitive narratives, proofs, and battlecards for sales.
• Partner with Product and Engineering to translate tech into market-ready narratives.
• Enable sales with technical enablement and tooling for partners.

Skills

B2B PMM

Product launches

Sales enablement

ABM marketing

Analytics

Tools

Salesforce

Product analytics

Job description

Get to Know Us

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix, and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZero™ platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn-it-alls, committed to a culture of respect, collaboration, ownership, and results.

About the Role

We are seeking a Senior Product Marketing Manager to lead the go-to-market engine for our newest, most explosive line of business: NodeZero WebApp Pentesting. You will be the entrepreneurial marketing lead for a massive expansion into the application security (AppSec) and Application Security Posture Management (ASPM) space. The market is currently being reshaped by AI hype, creating a distinct window of opportunity for a fierce competitor to seize total market ownership. You will report directly to the VP of Corporate & Product Marketing, partnering tightly with a world-class Product and Engineering team to turn deep technical capabilities into market dominance.

What You'll Do

Go-To-Market Strategy & Launch Ownership

• Own the end-to-end GTM strategy, messaging, and positioning for the NodeZero WebApp Pentesting product line from its launch to market dominance.

• Architect an aggressive, pipeline-driven product launch framework that moves product marketing to a core revenue driver, not a corporate support function.

• Define target personas across Enterprise, Mid-Market, and Commercial segments, building a product narrative that maps directly to clear conversion paths.

Competitive Positioning & Content Weaponization

• Drive the competitive narrative, explicitly dismantling legacy DAST incumbents and exposing fragile, unscalable "agentic AI" wrappers.

• Educate the market on why generic AI solutions suffer from exploding token costs, erratic inconsistency, and severe production risks, while positioning NodeZero’s combination of a deterministic foundation and surgical AI as the only enterprise-grade choice.

• Develop proof-first product content, technical teardowns, and competitive battlecards that arm the sales force to win contested deals.

Product & Engineering Collaboration

• Partner tightly with Product Leadership and Engineering teams, embedding yourself with the builders to transform highly complex offensive security capabilities into high-impact, market-facing narratives.

• Translate deep technical breakthroughs, e.g. the autonomous, production-safe exploitation of complex business-logic flaws like BOLA and IDOR, into clear, hype-free value propositions.

• Serve as the vital feedback loop between market realities, buyer pushback, and the product roadmap.

Sales Enablement & Foundation Building

• Own the technical enablement motion for the direct sales force, SDRs, and channel partners including major VARs, resellers, and distribution partners.

• Win the hearts and minds of cynical, hype-hating developers, AppSec leads, and red teamers who demand zero false positives, while effortlessly elevating the message to the CISO/VP level to tell a broader platform and cyber-resilience story.
  Build the foundational processes, sales tools, and customer story pipelines required to scale this product line.
  

What You’ll Bring

• 5+ years (PMM) or 8+ years (Senior PMM) of B2B product marketing experience, with meaningful time spent launching and scaling complex technical products in a high-growth SaaS or cybersecurity company.

• Non-Negotiable Drive: High-agency, self-starting execution. You thrive in greenfield environments where processes don't exist yet, and you love the challenge of defining what "great" looks like from scratch.

• Deep Technical Chops: A background as a former security practitioner, pen tester, technical marketer, or technical PMM who has shipped AppSec, ASPM, or AI-driven security products. You must understand application architecture and the adversarial mindset far deeper than just cybersecurity acronyms.

• Dual-Altitude Communication: The rare ability to build deep trust with highly skeptical technical practitioners who demand absolute production safety, while seamlessly translating those technical truths into business resilience metrics for CISOs.

• Demonstrated capability to manage high-stakes product launches, cross-functional lifecycles, and performance frameworks with a clear ROI lens.

• Proficiency with Salesforce and product analytics tools for tracking launch metrics and pipeline attribution.

Nice to Have

• Hands-on experience with web application security testing tools (DAST, SAST, IAST) or ASPM platforms.

• Deep understanding of the current LLM/Agentic AI security landscape and its practical architectural limitations.

• Experience working in an account-based marketing (ABM) motion with highly targeted enterprise buyer personas.

Travel Requirements

• We are a fully remote company. This role requires up to 20% travel for key product launches, major industry events, customer interviews, and internal offsites.

• Job-related travel expenses are reviewed and must be approved by your manager.

Perks of Horizon3

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.

• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.

• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.

• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.

• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.

Compensation and Values

At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.

In accordance with various State’s transparency regulations, we provide the following salary range information for this position:

• Base salary range: $180,000 - $230,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.

• Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.

You Belong Here

Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.

Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.

We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Application Note

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