Senior Product Marketing Manager - Platform

Jobgether; Oregon; Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Annual salary $120,000–$130,000

Bonus plan

Medical, dental, and vision insurance

401(k) plan with employer matching

Remote or office-based

Approximately 10% travel

Job summary

Jobgether is seeking a Senior Product Marketing Manager – Platform for the United States. You will lead GTM strategies for core digital learning platforms, shaping positioning, messaging, and launch plans that drive adoption and revenue.

You will collaborate with Product, Marketing, and Sales to translate customer insights into compelling value propositions, and develop sales enablement resources. This role also involves mentoring three marketing professionals and coordinating with external

Qualifications

• 2+ years in product marketing or SaaS
• Experience supervising/mentoring a team
• Outstanding written and verbal communication
• Strong strategic and analytical thinking
• Ability to handle ambiguity and manage complex projects
• Cross-functional collaboration across distributed teams
• PREFERRED: 3–5 years in technology product marketing or SaaS
• Familiarity with Salesforce and Power BI
• Experience with AI-assisted marketing workflows and analytics
• PMA certification is a plus

Responsibilities

• Develop go-to-market strategies for digital platforms
• Lead cross-functional launch teams for platforms, features, and capabilities
• Create audience-specific positioning, personas, and messaging
• Gather feedback to inform roadmaps and demand generation
• Produce sales enablement materials (battlecards, guides, decks)
• Mentor a team of three marketing professionals
• Coordinate with external partners and consultants on campaigns
• Align platform value messaging with business objectives

Skills

Team leadership

Communication

Strategic thinking

Collaboration

Adaptability

Education

College degree

Tools

Salesforce

Power BI

AI marketing tools

PMA certification

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager – Platform based in the United States.

The Senior Product Marketing Manager will lead go-to-market strategies for a portfolio of core digital learning platforms, helping translate complex technology capabilities into compelling market propositions. You will shape product positioning, messaging, and launch strategies that drive platform adoption, strengthen market differentiation, and support revenue growth. Working across Product, Marketing, and Sales, you will connect customer insights and competitive intelligence with business priorities. You will also develop impactful sales enablement resources that help commercial teams communicate product value to educators and students. In this role, you will supervise and mentor a team of three marketing professionals while collaborating with external partners, authors, and consultants. This is an opportunity to influence the future of digital education through strategic marketing, technology innovation, and cross-functional leadership.

Accountabilities

• Develop and execute comprehensive go-to-market strategies for digital technology platforms, aligning marketing initiatives with adoption and revenue objectives.
• Lead cross-functional launch teams to introduce new platforms, features, and capabilities, creating differentiated narratives and positioning strategies.
• Develop audience-specific positioning, customer personas, and messaging frameworks that translate complex technical concepts into clear value propositions and relevant use cases.
• Act as the voice of the market by analyzing customer feedback, adoption journeys, and competitive intelligence to inform product roadmaps and demand generation strategies.
• Partner with Field Marketing and Sales leadership to create standardized sales enablement materials, including competitive battlecards, positioning guides, and presentation decks.
• Supervise and mentor a team of three marketing professionals, setting priorities, delegating responsibilities, providing ongoing coaching, and supporting career development.
• Collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and deliver strategic campaigns.
• Work closely with Product, Marketing, and Sales stakeholders to ensure consistent communication of platform value and alignment with business objectives.

Requirements

• College degree or equivalent practical professional experience.
• At least 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, mentoring, or delegating work to team members.
• Excellent written and verbal communication skills, with the ability to explain complex ideas clearly and credibly to stakeholders at all organizational levels.
• Strong strategic and analytical thinking skills, including the ability to interpret customer data, assess market trends, and make informed business decisions.
• Ability to navigate ambiguity, manage complex projects, and drive initiatives forward independently.
• Strong collaboration and stakeholder management skills, with experience building consensus across cross-functional and geographically distributed teams.
• Preferred Qualifications:3–5 years of experience in technology product marketing or the SaaS industry.
• Working knowledge of Salesforce and Power BI.
• Experience using AI‑supported marketing workflows, tools, and analytics.
• Product Marketing Alliance (PMA) certification.

Benefits

• Annual salary ranging from $120,000 to $130,000.
• Bonus plan.
• Medical, dental, and vision insurance, effective from the date of hire for eligible employees and dependents.
• Healthcare coverage available for qualifying domestic partners, subject to documentation requirements.
• Employee Assistance Program.
• 100% employer‑paid life insurance and accidental death and dismemberment (AD&D) coverage.
• 401(k) plan with employer contributions.
• Education Assistance Program.
• Paid time off, sick leave, and discretionary days.
• Paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day.
• Remote or office‑based working arrangements.
• Approximately 10% travel for meetings, events, and campus visits.