Senior Product Marketing Manager, Market Strategy

Housecall Pro; United States; Remote; USD 129,000 - 152,000; Full time

Job summary

A leading home service technology company is seeking a Senior Product Marketing Manager - Market Strategy to drive customer acquisition through market insights and strategic pricing. The ideal candidate will have 5-10 years in B2B SaaS, proficiency in data analysis tools like SQL and Tableau, and strong storytelling skills. This role offers a competitive salary ranging from $129,000 to $152,000 with various benefits.

Benefits

Generous benefits program

Flexible paid time off

Equity in a rapidly growing startup

Monthly tech reimbursements

Qualifications

• 5–10 years of experience in B2B SaaS product marketing.
• Hands-on experience with packaging and pricing strategy development.
• Strong understanding of statistical analysis and core business metrics.

Responsibilities

• Drive customer acquisition and revenue through market insights.
• Build and maintain segment definitions and sizing.
• Create concise go-to-market briefs and deliver high-quality assets.

Skills

B2B SaaS product marketing

Data analysis tools (SQL, Tableau)

Storytelling and writing skills

Education

Bachelor's degree or equivalent work experience

Tools

SQL

Tableau

Appcues

Figma

Job description

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Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and ultimately save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership focuses on growing team members’ careers while creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Product Marketing Manager - Market Strategy, you drive customer acquisition and revenue by turning segmentation and market insight into clear packaging, pricing, and go‑to‑market plays. You blend analytical rigor with PMM craft: define and size priority segments, design experiments with Analytics, and translate results into messaging and enablement that wins. You are comfortable working cross‑functionally with Product, Growth Marketing, Sales, Fintech, Customer Success, and Business Analytics. You write tight briefs, launch on time, and own outcomes from plan to readout. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What You Do Each Day

• Build and maintain segment definitions using firmographic, behavioral, and product usage data; size opportunities and recommend where to focus next
• Propose and refine packaging and pricing strategies, including good‑better‑best and vertical industry bundles; define upgrade paths
• Write clear, differentiated messaging and positioning by segment and buyer; translate into website copy, in‑product text, email, and sales collateral
• Run win/loss and competitor tear‑downs on an ongoing basis; publish battlecards and reasons‑to‑switch materials
• Build sales enablement content including talk tracks, objection handling, ROI tools, and case studies; measure impact on win rate and attach
• Plan and execute experiments across pricing, packaging, lifecycle, and in‑product prompts, in collaboration with Analytics
• Monitor and report on key metrics such as conversion, average contract value (ACV), attach rate, payback, and churn by segment; share regular scorecards with recommendations
• Create concise go‑to‑market briefs, align stakeholders, manage timelines, and deliver high‑quality assets on schedule

Qualifications

• 5–10 years of experience in B2B SaaS product marketing or adjacent growth/strategy roles with ownership of a segment or vertical motion
• Hands‑on experience with packaging and pricing strategy development, testing, and rollout
• Proficiency in data analysis tools (e.g. SQL, Tableau)
• Strong understanding of statistical analysis, data modeling, and core business metrics
• Experience designing and interpreting research and experiments (e.g. surveys, clustering, win/loss, A/B testing; MaxDiff or conjoint a plus)
• Proven ability to drive measurable business impact in partnership with Product, Sales, Analytics, and Finance
• Excellent storytelling and writing skills with the ability to turn complex insights into clear, actionable narratives
• Bachelor’s degree or equivalent work experience required

What Will Help You Succeed

• Bias to action and clear decision‑making with written briefs and measurement plans
• Deep customer empathy built from interviews, call listening, and time in the field
• Comfort operating within a hybrid product‑led growth (PLG) and sales‑led growth (SLG) environment
• Familiarity with field service or B2B enterprise environments
• Experience with tools like Appcues, Storylane, and Figma for light editing

Company Overview

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy‑to‑use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best‑in‑class service.

Salary & Equity

Base salary range: $129,000–$152,000. Equity is available in Housecall Pro’s equity plan. Additional benefits include health care insurance (medical, dental, vision, disability), employee assistance program, 401(k), flexible time off, paid parental leave, tech reimbursement, and other company benefits.

Equal Opportunity Statement

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.