Senior Product Marketing Manager Live Ops Shooter Remote

PUBG Studios Madison; Madison (WI); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Healthcare coverage

Dental & Vision insurance

Paid holidays

Sick leave

Wellness reimbursements

401K with company match

Free catered lunches

Job summary

PUBG Studios Madison is seeking a Senior Product Marketing Manager to lead the strategy and execution of marketing for a AAA live-service shooter. You will own campaigns from launch through ongoing live operations, driving growth, engagement, and revenue while coordinating with global teams.

The role requires 5+ years in video game marketing, strong collaboration skills, and the ability to manage multi-million-dollar budgets. Remote-friendly with in-person preference in Madison, WI.

Qualifications

• 5+ years of video game marketing experience, preferably in live-service multiplayer titles.
• Deep understanding of shooter, multiplayer, live-ops, and free-to-play landscape.
• Proven success from strategy to go-to-market and post-launch live operations.
• Direct experience managing external marketing agencies (creative, media buying, PR, social).
• Experience leading cross-functional collaboration with internal teams and platform holders.
• Strong project management, ability to handle multiple projects and timelines.
• Ability to translate data, feedback, and metrics into actionable strategies and ROI.

Responsibilities

• Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations.
• Develop and execute online and offline marketing strategies for launch and ongoing live-service.
• Collaborate with cross-functional and regional teams to align with strategy and financial objectives.
• Design and operate platform-specific campaigns across major platforms (PS, Xbox, PC).
• Lead marketing collaboration with platform holders (Sony, Microsoft) and internal teams.
• Drive influencer partnerships, community events, esports, and seasonal content marketing.
• Manage relationships with external agencies and vendors to deliver campaigns on time within budget.
• Create marketing content with external agencies and internal partners (art, logos, videos, social assets).
• Plan and deploy paid advertising campaigns with internal and external partners.

Skills

Video game marketing

Live-service games

Cross-functional collaboration

Agency management

Platform partnerships

Project management

Data-driven decision making

Budget management

Job description

PUBG Studios Madison is seeking a Senior Product Marketing Manager to lead the strategy and execution of marketing for a AAA live-service shooter. You will own campaigns from launch through ongoing live operations, driving growth, engagement, and revenue while coordinating with global teams.

The role requires 5+ years in video game marketing, strong collaboration skills, and the ability to manage multi-million-dollar budgets. Remote-friendly with in-person preference in Madison, WI.