Senior Product Marketing Manager - HealthTech, Remote

Eleos Health, Inc; Boston (MA); À distance; USD 130 000 - 150 000; Plein temps

Avantages offerts par ce poste

Fully remote

Equity

401(k) matched to 4%

Health benefits

Learning & development stipend

Travel insurance

Résumé du poste

Eleos Health, Inc. is seeking a Senior Product Marketing Manager to lead VoC, segmentation, positioning, and launch strategy for our behavioral health and care-at-home platforms.

The role is fully remote within the United States and reports to the Director of Product Marketing. You will own voice of customer, market messaging, and cross-functional collaboration with Product, Revenue, and CS to drive adoption and expansion.

Qualifications

• 5–7 years of Product Marketing experience in B2B SaaS or health-tech preferred.
• Experience with GTM strategy, messaging, persona development, VoC research, and launches.
• Strong ability to distill complexity into clear narratives and drive adoption.

Responsabilités

• Lead VoC programs through interviews, surveys, advisory boards, and shadowing sessions; translate learnings into product needs, messaging and GTM strategy.
• Own market segmentation, TAM/SAM sizing, personas, and competitive intelligence including battlecards and differentiation strategies.
• Drive end-to-end launch planning for new products, features, and market expansions; develop positioning, messaging frameworks, and talk tracks; coordinate with Revenue on pricing and packaging.
• Create launch and sales enablement assets such as one-pagers, feature briefs, FAQs, pitch decks, and sales plays; provide ongoing internal enablement on personas and product updates.
• Partner with CS and Marketing on customer communications including release notes, newsletters, in-app messaging, webinars, and help center content; track adoption and refine messaging.
• Build a central ROI metrics library with case studies, benchmarks, and customer quotes; collaborate with CS, RevOps, and Content Marketing.

Connaissances

VoC research

GTM strategy

Messaging frameworks

Product launches

Cross-functional collaboration

Analytical KPIs

Communication skills

Behavioral health knowledge

Description du poste

Eleos Health, Inc. is seeking a Senior Product Marketing Manager to lead VoC, segmentation, positioning, and launch strategy for our behavioral health and care-at-home platforms.

The role is fully remote within the United States and reports to the Director of Product Marketing. You will own voice of customer, market messaging, and cross-functional collaboration with Product, Revenue, and CS to drive adoption and expansion.