Senior Product Marketing Manager, Flexibility

Kraken; New York (NY); On-site; USD 170,000 - 230,000; Full time

Job summary

Kraken is seeking a senior strategy professional to shape the US go-to-market for Kraken Flexibility, spanning Residential and Generation offerings. You’ll partner with the US GM, Head of Sales, and Head of Product to define opportunities, segments, and the commercial playbook that wins deals and accelerates adoption.

You’ll own differentiated value propositions, collaborate with Marketing for enablement and customer materials, and drive market intelligence to inform product and pricing

Qualifications

• 7+ years in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.
• Experience defining go-to-market strategies for enterprise software or technology products.
• Background in utilities, demand response and flexibility programs.
• Able to navigate ambiguity and solve commercial challenges.

Responsibilities

• Define and evolve the US GTM strategy for Kraken Flexibility.
• Lead commercialization across the US Kraken Flexibility offering.
• Synthesize customer and market feedback into actionable insights.
• Influence roadmap and product priorities through market intelligence.

Skills

Go-to-market strategy

GTM strategy experience

Enterprise software

Strategic thinking

Job description

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We create the technology that redefines utilities and unlocks a new energy system of the future. By optimising renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience, our operating system is transforming the industry worldwide.

It’s an incredibly exciting time to work in energy. Join us on our mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone.

Where you’ll fit in:

Kraken Flexibility is the infrastructure utilities rely on to keep the grid stable and energy affordable as electrification accelerates. It spans two products: Residential Flexibility, which enables utilities to manage and optimise customer-owned assets - EVs, batteries, solar, heat pumps - as a coordinated portfolio; and Generation Flexibility, which provides real-time control and optimisation of grid-scale generation and storage assets. Together, they help utilities reduce peak demand, defer costly grid upgrades, and lower the cost of energy for customers - managing over 15GWh of energy daily.

This is a senior strategy role for someone who wants to define how a global leader wins in the US market. Working closely with the US GM, Head of Product, and Head of Sales, you'll shape the GTM from the ground up – the right segments, the right positioning, the right moves. It's a role for someone who's as comfortable in a market strategy conversation as they are translating it into how we win deals.

What you’ll own:

• Shape our US go-to-market strategy for Kraken Flexibility:

  • Partner with the General Manager, Head of Sales and Head of Product to define and evolve the US go-to-market strategy.

  • Identify market opportunities, target segments and expansion priorities.

  • Develop recommendations on market entry, positioning and commercial strategy.

  • Build business cases and executive-level recommendations to support investment decisions.

  Lead commercialization across US Kraken Flexibility

  • Define differentiated value propositions and positioning.

  • Partner with Marketing to develop go-to-market content, including sales enablement and customer-facing materials.

  • Partner with Product, Sales and Customer Success to develop commercialization plans, and to ensure successful launches and market adoption.

  • Drive analyst engagement, customer references and thought leadership to build awareness and adoption in the US market.

  Be the voice of the market

  • Synthesize customer feedback from sales, customer success and other channels, and market research into actionable insights.

  • Bring an outside-in perspective to product and commercial planning.

  • Influence roadmap and GTM decisions through customer and market intelligence.

  • Own the competitive intelligence motion, tracking competitor propositions, market moves, customer needs, pricing signals and regulatory developments.

  • Run win/loss analysis in partnership with sales and product, and synthesize learnings into clear recommendations for positioning, product priorities and commercial strategy.

What you’ll bring to the party:

• 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.

• Experience defining go-to-market strategies for enterprise software or technology products.

• Background in utilities, demand response and flexibility programs, at least across one of the categories: Edge DERMS and/or Grid DERMS. Experience in both - an advantage.

• We're looking for someone who enjoys ambiguity, thinks strategically and is motivated by solving commercial challenges.

Are you ready for a career with us? We want to ensure you have the right tools and environment to unleash your potential. If you have any accommodation requests, please contact us at [e-mail]. We’ll do our best to tailor the experience to your needs so you can feel comfortable, confident and be at your best!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we’re looking for! At Kraken, we're creating a team of genuine, honest, empathetic people. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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*Please note that, in line with our current recruitment policy, we are unable to offer visa sponsorship for this position; applicants must have the right to work in the country that they're applying to, at the time of application.