Senior Product Marketing Manager, Constellation Services

Planet Labs; Arlington (VA); Hybrid; USD 127,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA with company contribution

Paid time off

Parental leave

Tuition reimbursement

Equity

Commuter benefits

Job summary

Planet Labs seeks a Senior Product Marketing Manager to scale the Constellation Services portfolio for government, defense, intelligence, and enterprise customers. You will work across Product, Space, Business Development, Revenue Marketing, and Enablement to align go-to-market efforts.

This full-time, hybrid role requires 3 days in the Arlington, VA office, engaging with GTM teams to communicate value and win strategic opportunities.

Qualifications

• Voice of the customer across conversations and roadmaps.
• Storytelling to engage buyers and partners with modern formats.
• Cross-functional collaboration with Product, Sales, Marketing and Enablement.
• Ability to enable sellers with modular messaging and reusable assets.
• Use of AI to move faster while maintaining a distinctive voice.

Responsibilities

• Own product marketing strategy across the product lifecycle with GTM alignment.
• Develop value propositions, messaging frameworks, and ICPs for market clarity.
• Improve positioning, campaigns, content, and sales effectiveness through collaboration.
• Work with Product to translate customer, competitive, and market insights into roadmaps.
• Build and maintain a library of compelling product assets for customer-facing teams.
• Support large opportunities and regions with ABM, brand work, and targeted tactics.

Education

Bachelor's degree

Job description

Arlington, VA

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

Planet is looking for a Senior Product Marketing Manager to help scale our Constellation Services business. This portfolio serves government, defense and intelligence, and enterprise customers who need more than commercial tasking, scaling from dedicated capacity on satellites that Planet operates, up to sovereign, customer-owned constellations.

We're looking for someone who makes collaboration happen. On a day-to-day basis, you'll work constantly across Product, Space, Business Development, Revenue Marketing, and Enablement, bringing teams and threads together to build our go-to-market. It suits someone who builds relationships easily, works comfortably without a lot of direction, and brings a clear but flexible point of view.

This is a full-time, hybrid role which will require you to work from our Arlington, VA office 3 days per week.

Impact You'll Own:

• Own the product marketing strategy across the product lifecycle, and work across Marketing, Sales, and Enablement to bring new products into the market.
• Develop the value proposition, messaging frameworks, and ICPs to align our GTM teams and articulate value in language that our customers see themselves in
• Continuously assess and improve positioning, campaigns, content, and sales effectiveness through deep collaboration with GTM teams and Marketing
• Work hand-in-hand with Product to bring customer, competitive, and market insight to shape the roadmap and sharpen how we compete.
• Build deep knowledge of our Constellation Services portfolio, including how customers task and plan collections, the ground and delivery infrastructure, training and support programs, and the roadmap in order to clearly communicate value
• Maintain a library of product assets – pitch decks, battlecards, customer vignettes, graphics, and narrative-driven collateral – that are current, compelling, and highly usable for customer-facing teams.
• Provide support for our largest opportunities and regions, supporting pursuit teams and Marketing on ABM, brand work, and targeted tactics to achieve our business goals.

What You Bring:

• Typically 6 to 8 years of relevant work experience with a Bachelor's degree.
• You sit close to product teams and bring the voice of the customer to every conversation, building customer empathy across the organization.
• You have a track record of engaging hard-to-reach buyers with modern storytelling — video, customer-led narrative, formats built for how people actually consume
• You judge your work by what your partners can do with it — enabling sellers, regional teams, and account teams to run on their own with modular messaging, assets they can adapt, and materials that hold up after the launch.
• You use AI to move faster but still ship work with a strong and differentiated voice.

What Makes You Stand Out:

• Experience marketing technical services or infrastructure
• Familiarity with B2G or government programs.
• Work you can walk us through that demonstrates your storytelling through content you’ve shipped

Application Deadline:

November 30, 2026 by 11:59p / 23:59 CET (Central European Time)

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

US National Salary Range

$127,000 - $158,700 USD

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

EEO statement:

Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.

Accommodations:

Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to [e-mail] or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.

AI in Our Interviewing Process

Planet is committed to providing an exceptional interview experience for all candidates. We currently use Metaview to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a "Planet AI Notetaker" for transcription and summarization purposes. Should a interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy.

Candidate AI Policy

Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e.g. Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact [e-mail] with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.