Senior Product Marketing Manager - AI Solutions

Morningstar; Chicago (IL); Hybrid; USD 95,000 - 140,000; Full time

Job summary

Morningstar in Chicago is seeking a Senior Product Marketing Manager to lead GTM strategy, positioning, and demand generation for AI Solutions and Direct Web Services. Translate product ideas into compelling value propositions and partner with cross-functional teams.

Reporting to the Director of Product Marketing for Data and Research, you’ll collaborate with Campaign Marketing, Corporate Marketing, Product, Research, Sales and Client Service to drive growth.

Qualifications

• Minimum 5 years in product marketing or management in financial services.
• Bachelor’s degree required.
• Strong written and verbal communication across stakeholders.
• Ability to execute complex campaigns and messaging.
• Experience with AI-powered products a plus.
• Demonstrated ability to position products and drive demand.
• Comfort translating data into customer value.

Responsibilities

• Develop positioning, messaging, objection handling, content and sales tools reflecting client segments and personas.
• Dive into data-driven initiatives to define product marketing strategy and assets.
• Incorporate client feedback into marketing materials through collaboration with client-facing teams.
• Craft and execute GTM for new product releases with content and resources for sales.
• Collaborate with 3rd party partners to plan co-marketing activities.
• Develop revenue-generating sales plays and targeted client lists.
• Create persona-based demand generation campaigns with the campaign manager.
• Leverage thought leadership across digital, events, and media platforms.
• Perform other duties as necessary.

Skills

Product marketing

Financial services

Stakeholder comms

Storytelling

Data-driven marketing

Go-to-market

Education

Bachelor’s degree

Job description

About the Company:

Morningstar’s mission is to empower investor success. The Data and Research team does this by creating products that help financial professionals and the investors they serve, achieve financial goals. The Direct Platform business is one of the largest business units, with a large pre-existing user group – still prime for market and wallet share growth globally. For the Data and Research business line, this means delivering the data and research that help financial professionals be more efficient, innovative, and connect with their clients in a more meaningful way.

The Role:

We are seeking a strategic and results-driven Senior Product Marketing Manager to lead the go-to-market strategy, positioning, and demand generation for our AI Solutions and Direct Web Services. This role is ideal for a marketer who thrives at the intersection of data, storytelling, and customer insight, and who can translate product innovation into compelling value propositions.

Reporting to the Director of Product Marketing for Data and Research, this individual will partner with Campaign Marketing, Corporate Marketing and the Product, Research, Sales and Client Service teams. This role offers an excellent opportunity to make a real business impact for Morningstar.

Position Location:

Chicago, IL (hybrid model with mandatory four days per week in office)

Responsibilities

• Develop positioning, messaging, objection handling, content and sales tools that reflect the attributes and needs of key client segments & personas. Develop ways to reach each segment with the right value proposition to help qualify and differentiate offers.

• Be ready and willing to dive into data driven initiatives that help define product marketing strategy, prioritization of projects, and development of persona-based assets. This includes the use of sales dashboards for a deep understanding of the part the business you cover, conducting market sizing, leading win-loss analysis and more.

• Work with client-facing teams and subject-matter experts to ensure client-feedback, investment insights and responses to sales objections are considered in our client and outcome-focused marketing materials.

• Craft and execute the go-to-market strategy for new product releases, including positioning, content development, and resources for client-facing teams to deliver business growth, which includes retaining existing clients and attracting new clients.

• Collaborate with 3rd party partners and vendors to plan and implement co-marketing strategies and activities that promote Morningstar’s solutions to current and new prospects and audiences.

• Develop and execute revenue-generating sales plays to support in pipeline building and revenue generation. This includes identifying key selling opportunities, creating highly targeted client lists and crafting messaging and resources to enable sellers to capitalize on these opportunities and close deals.

• In alignment with the campaign manager, create compelling persona-based demand generation campaigns & campaign resources.

• Partner with corporate and product marketing teams to leverage and extend thought leadership, research, and brand campaigns through our digital, event and media platforms.

• Perform other duties as necessary

Qualifications

• Minimum of 5 years in a product marketing or management capacity – in the financial services industry

• Bachelor’s degree

• Proven ability to communicate effectively, both verbally and in writing, to a wide variety of stakeholders at different levels, translating complex initiatives into materials and products that effectively communicate core values and goals.

• Must have an operational ability to effectively perform at various levels of the business with a proven track-record of excellence in engaging and building relationships.

• Organized, detail-oriented and capable of advancing projects simultaneously.

• Must be a strong writer and communicator that brings the voice of the customer front and center to all marketing deliverables.

• Demonstrated ability to develop and position AI-powered products, with a working understanding of how applied AI and data-driven insights create customer value. Comfort collaborating with product, data, and research teams to translate AI capabilities into clear, outcome-oriented messaging and go-to-market strategies.

Nice to have

• Comfort with using data to make decisions, strong business acumen, and focus on metrics that drive revenue.

• A team player’s attitude with a high threshold for quality.

• Empathy and the maturity to own and learn from challenges.

• Exceptional prioritization skills within a dynamic environment.

• Self-starter with a proven commitment to a test, learn, and iterate mindset

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health

• Physical Health

• Emotional Health

• Social Health

Total Cash Compensation Range

$95,275.00-139,741.66

Inclusive of annual base salary and target incentive

Morningstar’s hybrid work environment gives you the opportunity to collaborate in-person each week as we’ve found that we’re at our best when we’re purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.