Senior Product Marketing Manager, Ads

Amazon; Seattle (WA); On-site; USD 170,000 - 230,000; Full time

Job summary

Amazon is seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. You’ll bridge product development and go-to-market, translating complex ad solutions into compelling narratives that resonate with advertisers and drive adoption.

Lead cross-functional programs with Product Management, GTM, analytics, and research, guiding the product roadmap from voice-of-customer research to messaging.

Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.
• Bachelor's degree.

Responsibilities

• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
• Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products.
• Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement.
• Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap.
• Align GTM strategy to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations.
• Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs.

Skills

Marketing experience

Data-driven

Leadership communication

Cross-functional marketing

Cross-team alignment

Education

Bachelor's degree

Job description

Amazon is seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. You’ll bridge product development and go-to-market, translating complex ad solutions into compelling narratives that resonate with advertisers and drive adoption.

Lead cross-functional programs with Product Management, GTM, analytics, and research, guiding the product roadmap from voice-of-customer research to messaging.