Senior Product Marketing Manager

Imagine Learning; United States; Remote; USD 111,000 - 140,000; Full time

Benefits offered by this job

Health plans

401k match

Paid holidays

PTO

Family benefits

Bonding leave

Mental health resources

Insurance

Pre-tax plans

Volunteer time

Tuition reimbursement

WFH options

Job summary

Imagine Learning is seeking a Senior Product Marketing Manager to drive the launch and growth of the Core Science Portfolio. You will analyze customer needs, inform product development with market insights, and design comprehensive marketing launches to position products effectively in the education market.

You will collaborate with Product Management, Development, and Sales teams to create awareness, generate leads, and enable the sales force.

Qualifications

• 5+ years of Product Marketing experience in EdTech.
• Strong understanding of the K-12 market.
• Excellent writing and presentation skills.
• Ability to collaborate across Sales, Marketing, Product, and Success teams.
• Experience in fast-moving environments.

Responsibilities

• Lead strategy and execution of product launches and partnerships.
• Create market analyses and comprehensive marketing plans.
• Develop digital marketing campaigns to build awareness and demand.
• Collaborate with Corporate Marketing to generate measurable pipeline impact.
• Provide competitive analyses to position products effectively in the market.

Skills

Strategy development

Campaign execution

Market analysis

Cross-functional collaboration

Sales enablement

Education

Bachelor’s degree + 5 years EdTech

Job description

Great Purpose. Great People. Great Opportunities.

At Imagine Learning, we Empower Potential - in students, educators, and each other. As the leading provider of digital-first K–12 curriculum solutions, we’re committed to igniting learning breakthroughs that spark curiosity, creativity, and confidence. Every day, our team designs innovative tools that help educators personalize instruction and engage students in meaningful ways. We’re shaping the future of learning through our Curriculum-Informed AI™ approach - technology that understands instructional context, respects educator judgment, and transforms how teachers personalize learning at scale to unlock each student’s potential. Together, we’re reimagining what’s possible and transforming education.

That same spirit of innovation and purpose drives our team culture. At Imagine Learning, you’ll find opportunities for meaningful work, continuous growth, and connection with passionate colleagues who care deeply about making a difference. We celebrate collaboration, embrace change, and believe in lifelong learning - for our students and ourselves.

Imagine Learning offers flexible work arrangements across the U.S. and internationally. U.S.-based employees located in or around Tempe, AZ (HQ), Austin, TX, Petaluma, CA, Rock Rapids, IA, or Bloomington, MN, typically work on a hybrid schedule at one of our office locations.

Imagine Your Impact.

The Senior Product Marketing Manager is responsible for the launch and growth of Imagine Learning’s Core Science Portfolio. This position requires a deep understanding of the customer and the market. Collaborates with the Product Management and Development team to help inform the ongoing development of existing programs and plan for the development of new product offerings. The Senior Product Marketing Manager designs and executes the Marketing Launch Plan for each product in the Science portfolio, effectively positioning the product in the market, creating awareness and generating leads, and enabling the sales team.

Position Information:

This is a regular, full‑time position, reporting to the Senior Director of Product Marketing.

Compensation:

Base pay is anticipated to be between $110,862 and $140,000 per year. Eligible employees may also receive incentive/commission/annual bonus pay based on individual and/or company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location:

In this US-based position your location will be remote.

Travel:

You can also expect up to approximately 10% travel, so be sure you have a valid driver’s license and automobile insurance and a clean driving record for at least the preceding 39 months.

Benefits:

Imagine Learning provides a comprehensive benefits program to eligible employees, including:

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401k plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work from home opportunities that foster work/life balance

Envision Your Experience.

In this role you’ll have the opportunity to:

• Build the strategy and drive the execution of product launches and partnerships.
• Craft and execute market analysis and comprehensive marketing plans.
• Create digital marketing campaigns to drive awareness and demand.
• Partner with Corporate Marketing team to execute campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs.
• Deliver comprehensive Competitive Analysis to help inform and shape the product positioning and effectively differentiate the product in the market.
• Work closely with Field Enablement team to train and support the sales teams to articulate product positioning and advantages.
• Work closely with Market Research team to understand customer needs and competitive landscape and test all positioning and messaging.
• Serve as an internal business partner to all key constituents, especially Sales, Corporate Marketing and Product Management.
• Collaborate with all key cross-functional teams, including Product Management, Field Enablement, Digital Marketing, Curriculum Experts, Sales and Success Teams, and Event Marketing.
• Other duties as required.

At Imagine Learning, we believe our work is strongest when people feel respected, supported, and encouraged to contribute their unique perspectives. We strive to create a welcoming workplace where employees can learn from one another, grow together, and build educational experiences that reflect the world of our learners.

Share Your Expertise.

Experience, education, and qualifications essential for success in this role, include:

• Bachelor’s degree in related field and at least 5 years of Product Marketing experience in EdTech; or an acceptable combination of education and experience.
• Demonstrated success working with Sales Leadership team.
• Knowledge of or ability to quickly develop a deep understanding of the K-12 marketplace and our company’s position within it.
• Strategic marketer with a passion for the customer.
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications.
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
• Experience with, and desire to work in a fast-moving environment.

Imagine Learning is an Equal Opportunity Employer committed to providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religion dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws.

Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.