Senior Product Marketing Manager

Point; United States; Remote; USD 107,000 - 190,000; Full time

Benefits offered by this job

Generous health benefits

Unlimited paid time off

Flexible remote work

Fully paid parental leave

Equity offers

Financial wellness benefits

Extra work/life benefits

Job summary

A leading fintech company is seeking a Senior Product Marketer to join their brand marketing team. This role focuses on understanding homeowners, shaping narratives for products, and executing go-to-market strategies. The ideal candidate will have over 6 years of product marketing experience, a strong background in customer research, and excellent communication skills. This position offers comprehensive health benefits, unlimited paid time off, and flexible work arrangements, while being focused on creating impactful marketing strategies.

Qualifications

• 6+ years of experience in product marketing, preferably in regulated categories.
• Ability to translate customer insights into messaging and positioning.
• Proven track record of executing go-to-market strategies.

Responsibilities

• Lead homeowner research and develop customer insights.
• Collaborate on messaging and tone of voice with the Brand team.
• Build and execute go-to-market plans for product launches.

Skills

Product marketing experience

Customer research

Strong writing and communication

Strategic thinking

Project management

Job description

About the role

We’re looking for a strategic, insight-driven Senior Product Marketer to join our brand marketing team and help shape how Point understands its homeowners, tells its story, and brings products to market. This is a highly visible, cross-functional role at the center of product, growth, and brand strategy.

You’ll play a critical role in defining the narrative for Point’s flagship Home Equity Investment and future products, bringing clarity, coherence, and rigor to how we communicate across every touchpoint. You’ll partner closely with Product, Growth, Design, CX, Sales, and Leadership to ensure our positioning, messaging, and go-to-market efforts are grounded in deep customer understanding and drive meaningful impact.

This role is ideal for a senior-level marketer who thrives as a thought-leader, enjoys owning complex problems end to end, and is excited to operate with both strategic depth and hands-on execution in a high-growth environment.

Your responsibilities

• Build customer insights Lead homeowner research and contribute to segmentation development, ensuring marketing and product decisions are grounded in real customer understanding.
• Develop the narrative Collaborate with the Brand team to incorporate your product research into segment messaging, and tone of voice across channels.
• Lead product marketing Build and execute go-to-market plans for launches, enhancements, and experiments in close partnership with Product and Growth.
• Shape Point’s content and communications strategy Partner with content, SEO/AEO, social, and reviews to ensure messaging meaningfully advances our narrative, organic visibility, and homeowner trust.
• Measure and learn Define and track KPIs related to message clarity, awareness, trust, and content performance.

About you

• 6+ years of product marketing experience, preferably in a high-consideration or regulated category (fintech a plus).
• Deep experience with customer research and segmentation, with the ability to translate qualitative and quantitative insights into clear positioning and messaging.
• Proven product marketing operator with a track record of leading GTM efforts, launches, and cross-functional alignment.
• Exceptionally strong writer and communicator who can translate complexity into clarity across products, segments, and channels.
• High ownership, strong judgment, and a bias toward action — comfortable operating autonomously and driving work forward.
• A systems thinker who enjoys creating frameworks, structure, and repeatable processes in ambiguous or high-growth environments.
• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement.

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

• Tier 1 | San Francisco Bay Area, New York, and Seattle | $137,000 - $190,000
• Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara | $122,400 - $170,000
• Tier 3 | All other US metro areas | $107,000 - $151,000

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.