Senior Product Marketing Manager

Crane Venture Partners; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive equity

4 days/week in-person

Flexible PTO

Learning & development budget

Health, dental, and vision coverage

Travel opportunities to US, UK, Europe

Bi-annual offsites and team socials

Job summary

Encord is hiring a Product Marketing Manager to lead messaging for the Encord Platform and to drive how we present our products to enterprise customers. You’ll own end-to-end messaging, work with product and engineering, and enable sales with compelling content that resonates with AI/ML engineers and executives.

You will craft platform-wide messaging, develop customer stories, and collaborate across teams to sharpen our product portfolio positioning for our ICPs.

Qualifications

• 3–5+ years in product marketing for enterprise software.
• Experience messaging for AI/Data platform products.
• Strong writing skills for technical audiences.
• Ability to collaborate with sales, growth marketing, and product teams.

Responsibilities

• Own the messaging for Encord platform and platform-wide capabilities.
• Amplify platform-level messaging across the Encord website and channels.
• Build and deliver sales enablement with high CSAT scores with field teams.
• Be the expert in platform-specific messaging for campaigns and events; enable GTM teams with content.
• Deliver customer stories highlighting Encord platform capabilities and value.
• Develop value proposition and messaging frameworks aligned to target audiences.

Skills

Messaging

Go-to-market

Public speaking

Content creation

Stakeholder management

Education

BS in Computer Science

Job description

About us

Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.

Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.

The role

We are looking for a rockstar Product Marketing Manager to join our Marketing team. You will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.

What you'll do

• Own the messaging of Encord, as well as the messaging for platform-wide capabilities
• Amplify platform-level messaging through the Encord website and channels
• Build and deliver sales enablement with high CSAT scores with field teams
• Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
• Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
• Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
• Help build a product our customers love
• Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

Who we're looking for

• A proven track record in product marketing with experience on technical products
• Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
• Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
• Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
• Comfortable owning and running direct customer engagements
• Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects

Experience requirements

• 3-5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
• Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
• Deep understanding of the Data and AI space
• Experience building compelling technical and business content
• Proven ability to collaborate with sales, growth marketing, and product teams
• Preferred: technical academic background (BS in Computer Science or related discipline)

Why Encord

• Competitive salary, commission, and meaningful equity in a high-growth start-up
• Clear, accelerated growth opportunities as the company scales rapidly
• Strong in-person culture: 4 days/week
• Flexible PTO to fully recharge
• Annual learning & development budget
• Comprehensive health, dental, and vision coverage
• Frequent travel opportunities across the U.S., London, and Europe
• Bi-annual company offsites, twice-weekly team lunches, and monthly socials