Senior Product Marketing Manager

Fieldguide; San Francisco (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A fast-growing tech startup based in San Francisco is seeking a Senior Product Marketing Manager to lead marketing efforts for their Advisory segment. The role involves crafting compelling narratives, driving product launches, and utilizing expertise in advisory services. The ideal candidate has extensive experience in B2B SaaS, marked communication skills, and the ability to translate complex concepts into business value. This position offers competitive compensation, unlimited PTO, and a flexible work environment.

Benefits

Competitive compensation packages

Unlimited PTO

401k

Wellness benefits

Technology reimbursement

Flexible work schedules

Qualifications

• 5–7+ years of PMM experience in B2B SaaS or enterprise technology.
• Domain expertise in advisory services, compliance, audit, or finance is valued.
• Exceptional communication skills for crafting narratives.

Responsibilities

• Craft differentiated positioning and storytelling for advisory products.
• Drive launches for new advisory-focused products.
• Conduct win/loss analysis and competitive intelligence.

Skills

Storytelling

Communication

Execution

B2B SaaS experience

AI/ML product marketing

Tools

Marketing automation tools

Job description

About Us

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role

We are seeking a Senior Product Marketing Manager to lead product marketing for Fieldguide’s Advisory segment (including cybersecurity, IT advisory services, and IT compliance assessments like ISO, HITRUST, PCI, CSA). This person will ensure that our Audit-Grade Field Agents are expertly positioned as the only rational choice for advisory firms looking to compete in a new paradigm.

This role requires a rare mix of storyteller and operator: someone who can go deep, translating deep domain expertise into compelling narratives, mapping product features to customer needs and operationalizing a differentiated value proposition through GTM programs that drive measurable impact.

What You’ll Do

Messaging & Positioning

• Craft differentiated positioning and storytelling for Audit-Grade Agents by articulating clear value across practitioner-critical workflows, within the context of Advisory.
• Translate Fieldguide’s AI capabilities into practitioner language, making Field Agents tangible and trusted professional table stakes within our industry.

Go-to-Market

• Drive launches for new advisory-focused products and features, owning end-to-end GTM planning, execution, and measurement.
• Partner with Demand Gen and Sales Enablement to create campaigns, collateral, competitive battlecards, demos, and customer stories that accelerate adoption.
• Act as the voice of the market — deeply understand their workflows, needs, and blockers.
• Conduct win/loss analysis, advisory research, and competitive intelligence to inform roadmap and GTM strategy.

Cross-Functional Influence

• Help scale Fieldguide’s AI-powered PMM function — building systems and playbooks that can be replicated across product lines, and scaled across lines of business.
• Partner closely with Product, Sales, CS, and Partnerships to both shape the advisory roadmap and ensure alignment in positioning & storytelling.

About You

• 5–7+ years of PMM experience, with a track record in B2B SaaS or enterprise technology.
• Domain expertise in at least one of the following: advisory services, compliance/risk management, audit, or finance. (Big 4/ CPA firm/equivalent background strongly valued.)
• Exceptional storytelling and communication skills — can craft narratives that resonate with practitioners, executives, and the market.
• Strong executional muscle — able to translate strategy into action across campaigns, enablement, and product launches.
• Comfort navigating and marketing AI/ML-driven products; able to translate technical concepts into business value with clarity and credibility.
• Ability to thrive in a fast-paced, category-creating environment, balancing strategic big-picture thinking with operational detail.

Bonus points if you have

• Proficiency with marketing automation and workflow tools (e.g., n8n, Zapier) to build scalable PMM infrastructure & systems.

More about Fieldguide

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.
• Fast - Launch fast with excellence, iterate to perfection.
• Lovable - Deliver happiness & 11 star experiences.
• Owners - Execute & run the business with ownership.
• Win-win - Create mutual value & earn trust for life.
• Inclusive - Scale the best ideas with inclusive teams.

Some of our benefits include

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules