Senior Product Marketing Manager

Ditto; San Francisco (CA); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

401(k)

Flexible spending accounts

Job summary

Ditto is seeking a Senior Product Marketing Manager to own how our products and platform are explained to world-wide audiences. You will craft narratives for edge-native architecture and drive launches across consumer, commercial, and public-sector audiences.

You will collaborate with Product, Engineering, Sales, and Partnerships to build pitch decks, documentation, and sales-ready assets, while staying current on competitors and market dynamics.

Qualifications

• We are seeking a candidate who can position a technical product for multiple buyers and prove the before/after with evidence.
• You should write for both technical audiences and sales teams.
• You should engage engineers on architecture, APIs, SDKs, networking, and distributed systems.
• You should base positions on primary research and win/loss data.
• You can drive a launch across multiple functions without direct management of those teams.
• You are proficient with AI tools to extend work through automation and ideation.

Responsibilities

• Own the narrative for the Edge Sync Platform and related products.
• Build positioning and messaging for each product family and document customer research.
• Lead go-to-market end-to-end for launches and measure outcomes within 90 days.
• Create three market stories for B2C, B2B, and B2G with proof points and procurement realities.
• Provide Sales with pitch narratives, battlecards, demos, and objection handling.
• Monitor competitors and feed insights back into positioning and roadmap.

Skills

Buyer targeting

Technical writing

Narrative development

Communications with engineers

Go-to-market planning

AI tools usage

Tools

APIs

SDKs

Distributed systems

Pricing & packaging

Job description

About Ditto

Ditto is redefining how data moves at the edge. Our mission is to make it seamless for developers to build resilient, real-time applications, regardless of network conditions. Whether you're in a stadium, airplane, or remote military base, Ditto's peer-to-peer sync engine ensures devices stay connected and data stays consistent, even without internet. With more than $145 million in funding and trusted by organizations like Chick-fil-A, Delta Airlines, and the U.S. military, Ditto powers mission-critical experiences across aviation, retail, travel, hospitality, defense, and more. As a globally distributed, fast-growing startup, we're committed to building a diverse and inclusive team that reflects the wide range of perspectives needed to solve the world's hardest connectivity problems.

About The Position

We're looking for a Senior Product Marketing Manager to own how Ditto explains its products and its platform to the world.

Ditto keeps data in sync across devices when there is no cloud, no server, and sometimes no network at all. That capability shows up in places with little in common: a point-of-sale terminal during a lunch rush, a flight attendant's handheld at 35,000 feet, and a connected device at a remote site with no coverage. The buyer in each of those settings has a different reason for caring and a different way of talking about it.

You'll build the narrative for each product we ship and the platform narrative that connects those products into one cohesive argument for why edge-native architecture matters. Then you'll carry those narratives through every launch — for products already in market and for the ones we haven't announced yet — across our consumer, commercial, and public-sector audiences.

You'll report to the Head of Marketing and work closely with Product, Engineering, Sales, and Partnerships. You'll see the impact of your work in pitch decks, documentation, RFP responses, and every sales conversation.

Key Responsibilities

• Own the narrative for Ditto's Edge Sync Platform: one durable argument for why edge-native architecture wins, built to hold up in front of a developer, a CIO, and a program officer.
• Build positioning and messaging frameworks for each product, including the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps. Ground each one in customer research and win/loss evidence rather than opinion.
• Run go-to-market end to end for every launch: tiering, positioning, input on pricing and packaging, the assets themselves, internal enablement, and a defined 90-day measure of whether it worked.
• Adapt that single platform story into three market stories for B2C, B2B, and B2G buyers, with the proof points, objections, and procurement realities specific to each.
• Equip Sales and Solutions Engineering with pitch narratives, battlecards, demo storylines, and objection handling, then track whether those assets get used in real deals.
• Keep a current read on competitors, alternatives, and adjacent technologies, then bring what you learn back into positioning and roadmap conversations.

What You'll Need

• You’ve positioned a technical product for more than one kind of buyer, and you can show us the before and after.
• You're comfortable writing for a technical audience as well as for sales and the broader market.
• You hold your own with engineers on architecture, APIs, SDKs, networking, and distributed systems without needing a translator in the room.
• You get your point of view from primary research: customer interviews, win/loss calls, and recorded sales conversations. You form positions from evidence as much as from experience.
• You can run a launch across Product, Engineering, Sales, Support, and Partnerships without managing any of those teams.
• You're proficient with current AI tools and models, and you use them to extend your work through automation, ideation, asset creation, and sharper decision-making.
• You also know where those tools stop being useful: what you shouldn't hand off and when leaning on them too hard leaves the work more artificial than intelligent.

Nice to Haves

• Developer marketing experience, including documentation, SDK onboarding, and developer community channels.
• Background in infrastructure, data platforms, mobile tech, edge computing, or IoT — or a track record of learning a hard technical category quickly.
• Experience defining a category before buyers had framed the problem the way you needed them to.
• Design range across product and marketing, from spinning up a new product page to building slides for the master sales deck.
• Public-sector or defense exposure: program offices, primes, FedRAMP or ATO processes, and the procurement cycles that come with them.

The Benefits Of Building With Us

We offer competitive salaries and meaningful equity. We believe everyone on the team should have a stake in what we're building. Benefits vary by region to make sure you're covered in the ways that matter most. In the US, that includes health, dental, vision, life, and disability insurance, plus a 401(k) and flexible spending accounts.

Regardless of where you live, everyone at Ditto can utilize flexible time off. And while we work remotely, our Atlanta office is always open if you ever want a place to work or meet up with teammates.

Equal Opportunity Employer

Ditto is proud to be an equal-opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Ditto is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know.