Senior Product Marketing Manager

Plenful; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Healthcare Coverage

401(k) with Company Match

Equity

Unlimited PTO

Daily Lunch Stipend

Wellness Stipend

Commuter Benefits

Parental Leave

Job summary

Plenful is transforming healthcare operations with a 340B AI-powered suite. We seek a Senior Product Marketing Manager to own messaging, lead content across the buyer journey, and enable sales, CS, and partnerships. You’ll craft proof points, case studies, and external content while partnering with our Head of Marketing.

The role blends storytelling, strategy, and hands-on execution, with a hybrid option in San Francisco or remote for time zones alignments. 4–6 years in B2B marketing preferred.

Qualifications

• 4–6 years in B2B marketing with a focus on product marketing and/or content marketing.
• You write high-impact product content with a strong sense of clarity, voice, and buyer empathy.
• You use Claude (or similar AI tools) as part of how you work, and can point to projects where AI sharpened your PMM output or surfaced sales and market insight.
• You've supported a sales-led growth motion and partnered closely with GTM teams on training, enablement, and storytelling.
• You've picked up new industries, buyer personas, and technical concepts fast, and turn them into messaging that lands.
• You're a self-starter who prioritizes, executes, and ships quality work on deadline with limited oversight.
• You care about measurable impact and enjoy solving problems.
• Bonus points for healthtech or pharmacy experience, familiarity with 340B compliance or pharmacy revenue cycle, and experience with HubSpot or CMS platforms like Webflow.

Responsibilities

• Own product messaging and positioning for Plenful's 340B suite, so Sales, CS, and BDRs always have accurate, resonant messaging for pharmacy directors, compliance officers, and health system operations leaders.
• Lead 340B-focused content across the full buyer journey: sales decks, battlecards, one-pagers, case studies, blog posts, whitepapers, and objection-handling guides.
• Drive sales enablement for the 340B solution — build training materials, run regular sales trainings, and keep a current, accessible library of GTM assets.
• Own customer marketing for 340B — source proof points from CS, build case studies, and produce expansion-focused content that deepens adoption and supports retention.
• Support partner marketing alongside the Head of Marketing — contribute co-branded content, partner-facing collateral, and joint GTM materials for our strategic 340B partnerships.
• Support product launch communications for 340B feature releases, from internal rollouts and sales training to external content and customer comms.
• Partner with BDRs and the ABM Manager on persona‑specific messaging and outreach sequences for 340B buyers.
• Co‑own 340B‑themed webinar content and narratives with the Head of Marketing, crafting programming that drives awareness and pipeline.

Skills

B2B marketing

Product marketing

Content marketing

AI tools usage

Sales enablement collaboration

AI-driven messaging

Tools

HubSpot

Webflow

Job description

About Plenful

Plenful is on a mission to transform healthcare operations from the inside out. Fresh off our $50M Series B and backed by Notable Capital, Bessemer Venture Partners, TQ Ventures, Susa/Kivu Ventures, and other leading investors, we’re building the category-defining AI workflow automation platform that healthcare teams rely on to operate smarter, faster, and more efficiently. Our technology empowers healthcare operators across hospital and health systems, pharmacies and payors to eliminate manual work, reduce administrative burden, and improve compliance, all while unlocking critical revenue to fund programs for their in-need patient populations.

About Plenful

Plenful is on a mission to transform healthcare operations from the inside out. Fresh off our $50M Series B and backed by Notable Capital, Bessemer Venture Partners, TQ Ventures, Susa/Kivu Ventures, and other leading investors, we’re building the category-defining AI workflow automation platform that healthcare teams rely on to operate smarter, faster, and more efficiently. Our technology empowers healthcare operators across hospital and health systems, pharmacies and payors to eliminate manual work, reduce administrative burden, and improve compliance, all while unlocking critical revenue to fund programs for their in-need patient populations. Built by healthcare operators for healthcare operators, Plenful is driven by a deep understanding of the challenges facing today’s care teams. We’re passionate about equipping healthcare workers with world‑class tools that deliver real, measurable impact, and we’re proud to serve 90+ leading health systems across the country. If you’re excited to help shape the future of healthcare, we’d love to meet you.

About The Role

Plenful is transforming healthcare's neglected back office into an era of AI-powered speed and precision. Our 340B Audit & Optimization suite is already creating measurable impact for 95+ enterprise customers, and we're hiring a Senior Product Marketing Manager to own the release of future solution modules and scale the stories we tell about them. This role is equal parts storyteller, strategist, and operator. You'll create content that fuels our sales, customer success, and demand gen engines, while partnering cross-functionally to help our team and our customers understand the real-world value of our 340B solutions. This role reports to our Head of Marketing and is an owner from day one, with real room to grow as we scale the product marketing function. This role is hybrid if located in San Francisco. Otherwise, we are open to a remote hire based in Pacific or Mountain time zones.

What You’ll Do

• Own product messaging and positioning for Plenful's 340B suite, so Sales, CS, and BDRs always have accurate, resonant messaging for pharmacy directors, compliance officers, and health system operations leaders.


• Lead 340B-focused content across the full buyer journey: sales decks, battlecards, one-pagers, case studies, blog posts, whitepapers, and objection-handling guides.


• Drive sales enablement for the 340B solution — build training materials, run regular sales trainings, and keep a current, accessible library of GTM assets.


• Own customer marketing for 340B — source proof points from CS, build case studies, and produce expansion-focused content that deepens adoption and supports retention.


• Support partner marketing alongside the Head of Marketing — contribute co-branded content, partner-facing collateral, and joint GTM materials for our strategic 340B partnerships.


• Support product launch communications for 340B feature releases, from internal rollouts and sales training to external content and customer comms.


• Partner with BDRs and the ABM Manager on persona‑specific messaging and outreach sequences for 340B buyers.


• Co‑own 340B‑themed webinar content and narratives with the Head of Marketing, crafting programming that drives awareness and pipeline.

You May Be a Fit If

• You've spent 4–6 years in B2B marketing, with a focus on product marketing and/or content marketing.


• You write high‑impact product content with a strong sense of clarity, voice, and buyer empathy — content meant for humans, not algorithms.


• You use Claude (or similar AI tools) as part of how you work, and can point to projects where AI sharpened your PMM output or surfaced sales and market insight.


• You've supported a sales‑led growth motion and partnered closely with GTM teams on training, enablement, and storytelling.


• You've picked up new industries, buyer personas, and technical concepts fast, and turn them into messaging that lands.


• You're a self‑starter who prioritizes, executes, and ships quality work on deadline with limited oversight.


• You care about measurable impact and enjoy solving problems.


• Bonus points for healthtech or pharmacy experience, familiarity with 340B compliance or pharmacy revenue cycle, and experience with HubSpot or CMS platforms like Webflow.

Why You'll Love Working Here

• Mission‑Driven, World‑Class Team — Join an exceptional group of professionals aligned around a meaningful mission and committed to making an impact


• Opportunities for Growth — Strengthen your expertise through collaboration with experienced, high‑performing leaders across the organization


• Flexible Hybrid Work Environment — We're remote‑first, with meaningful office presence in San Francisco and New York. R&D roles follow a hybrid model, with two days per week in our San Francisco office

Benefits & Perks

• Healthcare Coverage — Full medical, dental, and vision insurance for you and participation for your family


• 401(k) with Company Match — Plenful matches 50% of your first 3% contributed


• Equity — Every full‑time employee shares in our success


• Unlimited PTO — Take the time you need, when you need it


• Daily Lunch Stipend — $100/week to cover your midday meals


• Wellness Stipend — $100/month to support your health and well‑being


• Commuter Benefits — $100/month for SF and NYC‑based employees


• Parental Leave — Paid leave to support growing families