Senior Product Marketing Manager

BetterUp; Minneapolis (MN); On-site; USD 142,000 - 225,000; Full time

Benefits offered by this job

Access to BetterUp coaching

Medical, dental, and vision insurance

Flexible paid time off

401(k) self contribution

Job summary

A leading coaching platform is seeking a Senior Product Marketing Manager to lead the go-to-market strategy and messaging for its product offerings. The ideal candidate will have expertise in B2B SaaS HR tech, exceptional communication skills, and the ability to build effective messaging for C-level audiences. This full-time role offers competitive compensation and extensive benefits in Minneapolis.

Qualifications

• Deep expertise in selling B2B SaaS HR tech or science-backed platforms.
• Positive growth builder mindset, comfortable with quick pivots.
• Ability to create emotionally resonant stories.

Responsibilities

• Build and lead GTM strategy focusing on messaging and positioning.
• Develop buyer and influencer personas for product areas.
• Support sales teams with training and demos.

Skills

B2B SaaS HR tech expertise

Messaging and campaigns targeting enterprise C-level buyers

Outstanding communication skills

Ability to translate market intel

Adaptive and self-motivated

Experience in storytelling

Job description

Overview

Senior Product Marketing Manager at BetterUp. In this role, you will join BetterUp’s Product Marketing team (PMM) and translate the science and technology of our Human Transformation Platform into collateral and messaging that resonates for our buyers. You will own persona research, messaging, value proposition development, frontline seller enablement, product launches, and cross-functional GTM orchestration for BetterUp’s products. You will have a significant influence on both product strategy and GTM strategy for the products you manage, and you will measure success by meeting revenue and adoption goals.

What You’ll Do

• Build and lead the GTM strategy for your product and solution areas - focusing on positioning and messaging, pricing and packaging, thought leadership, competitive intelligence and field enablement
• Develop detailed buyer and influencer personas for your product and solution areas
• Shape how your products and solutions fit into the broader BetterUp multi-product platform narrative
• Own storytelling, messaging, positioning, naming, competitive intelligence and value proposition development for the individual product and solution offerings
• Develop and execute on launch plans for new solution offerings both internally (via customer-facing roles like Sales and Customer Success) and externally (with customers, partners and influencers)
• Support sales teams with regular product training, demos, playbooks, solution presentations and audience knowledge with supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content
• Monitor and own business metrics in regard to revenue, pipeline, win rate and usage metrics for your product and solution areas
• Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
• Regularly update PMM assets based on rapidly evolving competitive intelligence, customer feedback and changing market dynamics for your product and solution areas
• Partnering with product management to help inform product strategy with the customer at the center to drive the next generation of our products
• Drive efforts with product management to define an overall product roadmap that will drive the long term growth of the organization and translate the product vision into an external facing innovation story to inspire customers
• Partner with Growth & demand-generation teams on content and messaging for campaigns and pipeline-acceleration activities

If you have some or all of the following, please apply:

• Deep expertise in selling and positioning B2B SaaS HR tech or science-backed digital platforms
• Built PMM messaging and campaigns targeting very large enterprise C-level buyers
• Natural passion and curiosity for AI disruption and the human transformation category
• Positive growth builder mindset, comfortable pivoting quickly and is highly self-motivated
• Outstanding written and verbal communication skills
• Craftsmanship. Ability to translate market intel into high quality value props and assets that are effective and magical.
• Builder. Ability to identify the job to be done, then simplify into something tangible we can build from together.
• Organize to win. Ability to step up to lead cross-functional co-creation and step back to support.
• Storyteller. Ability to create emotionally resonant and deeply human stories to inspire the market to take action
• Learner. Ability to see challenges as opportunities to learn and quickly get to a level of knowledge that allows you to create progress.
• Playful. Ability to find fun and opportunity in ambiguity. We get to do work we care about with people we care about.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off
• Per year:
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The base salary range for this role is $142,000 – $225,000.

If you live in New York, the base salary range for this role is: NYC $164,000 – $225,000; Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse $142,000 – $195,000.

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [e-mail]

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Professional Training and Coaching

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We encourage everyone interested in joining us to apply.