Senior Product Marketing Manager

Exit Five; Atlanta, Northern (GA, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare (100% for employee)

Dental & Vision Coverage

HSA with company match

Paid parental leave

Flexible vacation policy

401K with company match

Stock options from day one

Educational allowance

Job summary

CallRail is seeking a Senior Product Marketing Manager to lead AI-powered product GTMs within our SaaS lead tracking, engagement, and insights platform. You will shape positioning, messaging, pricing, and go-to-market across buying audiences while partnering with Product, Sales, and Marketing to drive acquisition and adoption.

You will own performance analytics, test messaging and segmentation, and enable Sales with compelling narratives and tools.

Qualifications

• 7+ years in strategic or product marketing, ideally MarTech or B2B SaaS.
• Deep expertise in market research, positioning, messaging, pricing, and GTM strategy.
• Proven track record launching products and driving revenue and adoption.

Responsibilities

• Own positioning and messaging for AI products across the CallRail platform.
• Lead GTM launches and cross-functional collaboration with Product, Sales, and Marketing.
• Analyze customer and product data to size opportunities and shape go-to-market plans.
• Support sales with messaging, training, and tools to communicate customer value.
• Represent CallRail as an external thought leader through content and speaking engagements.

Skills

GTM strategy

Market research

Positioning & messaging

Pricing strategy

Cross-functional leadership

Data analysis

Excel/Google Sheets

AI in SaaS

Education

BA/BS degree

Marketing/MarTech background

Tools

Looker

CRM systems

Job description

The Position

CallRail is seeking a curious, strategic, and results-focused Senior Product Marketing Manager to lead the development and execution of go-to-market strategies for AI-powered products within our SaaS lead tracking, engagement and insights platform.This is a high-impact role for someone who is comfortable navigating shifting priorities, moves quickly from strategy to execution, and is excited to shape how businesses adopt and get value from AI.

You will be a key member of the CallRail marketing team and have the opportunity to work on a diverse set of projects, partnering cross-functionally across sales, product management, and marketing. Success in this role requires a deep understanding of your ideal customer, strong instincts for storytelling and differentiation, and a bias toward action and measurement. You will own performance for the areas you support, but your impact goes beyond the numbers. You will be expected to look around corners, identify opportunities and challenges before they become obvious, and push the organization toward better decisions for our customers and our business. The right candidate will be able to cut through complexity, distill what matters most, and turn a high velocity of new capabilities into simple, intuitive stories that help customers and sales understand the value and ultimately drive acquisition and adoption.

What You'll Do

• Own the positioning and messaging for CallRail’s AI products, serving as the expert on our buyers, market, and competitive landscape.
• Own performance across your portfolio, using acquisition, adoption, conversion, and churn data to identify opportunities and drive results.
• Recommend pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
• Stay ahead of AI adoption, buyer trends, and the competitive landscape, proactively identifying opportunities and insights that shape product, go-to-market, and investment decisions.
• Partner with Product to turn complex capabilities into simple, compelling narratives that connect individual features to the broader CallRail platform and customer value.
• Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and recommend where and how we should go to market.
• Act as the voice of the customer, by collecting and synthesizing research, feedback, and product usage to uncover needs and influence product and GTM strategy.
• Partner across Marketing and Sales to test messaging, promotions, segmentation, verticalization, and GTM strategies, then scale what works.
• Enable Sales and Support with the messaging, training, and tools they need to clearly communicate customer value.
• Lead go-to-market launches for new products and capabilities, aligning cross-functional teams from strategy through execution.
• Develop and maintain competitive intelligence analyzing competitor's offerings to identify potential gaps, opportunities to differentiate, and contribute to CallRail's competitive intelligence.
• Represent CallRail as an external thought leader through speaking engagements, written content, and industry conversations.

What You'll Need

• BBS/BA and 7+ years experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS. Experience with marketing attribution and SMB audiences is a plus.
• Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy.
• Track record of leading product & feature launches and GTM strategies that drive measurable revenue and adoption.
• Strong strategic judgment, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
• Proven ability to independently lead complex initiatives from strategy through execution.
• Operate effectively in a high-velocity, ambiguous environment while maintaining strong judgment and attention to detail.
• Exceptional communication and writing skills, with a talent for making complex products and ideas simple and compelling.
• Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
• Strong analytical mindset, with the ability to turn large data sets into clear insights and strategic recommendations. Looker experience is a plus.
• Strong cross-functional influence, with the ability to challenge assumptions, align teams, and shape decisions across Product, Sales, Marketing, and leadership.
• Strong prioritization and judgment, with the ability to independently balance competing priorities and focus on the work that will have the greatest impact.

Additional Perks

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

Learn more: https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.