Senior Product Manager, US Marketing

Edwards Lifesciences; Irvine (CA); On-site; USD 126,000 - 178,000; Full time

Job summary

Edwards Lifesciences, Irvine, CA, seeks an exceptional marketing and strategy professional to help design transcatheter mitral and tricuspid therapies. You will develop downstream marketing strategies for the PASCAL transcatheter valve, partner with regional teams, and lead product launch activities while building key relationships with KOLs and stakeholders.

Ideal candidates bring 8+ years (or 6+ with a Master's) in related fields, with healthcare or medical device experience, and strong

Qualifications

• Bachelor’s Degree with 8+ years related work experience or Master’s with 6+ years.
• Experience in medical device marketing or healthcare setting preferred.
• Strong written/verbal communication and stakeholder management skills.

Responsibilities

• Develop and execute downstream marketing strategies for transcatheter valve devices.
• Collaborate with regional sales, marketing and training teams to meet business goals.
• Lead product marketing materials, customer journeys, campaigns and launch plans.
• Create marketing plans for major product launches.
• Engage KOLs for launch insights and market dynamics evaluation.
• Align messaging with regional strategies, literature, and regulatory requirements.
• Oversee legal/regulatory review of marketing materials and campaigns.
• Lead major product launches with regional partners and sales training.
• Develop clinical narratives to support regional value propositions.
• Manage Congress-related projects and marketing budgets.
• Analyze market data to inform regional launch strategies.
• Act as SME to build credibility internally and externally.

Skills

Commercial marketing strategy

Product marketing

Cross-functional leadership

Budget management

Market launch planning

Education

Bachelor's degree

Master's degree

Tools

Microsoft Office Suite

Job description

Transcatheter Mitral and Tricuspid Therapies (TMTT)

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

This is an exciting opportunity for an exceptional marketing and strategy professional to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease.

How you will make an impact:

• Develop and execute commercial downstream marketing strategies for the PASCAL transcatheter valve repair device as it pertains to MR treatment
• Work in partnership with regional sales, marketing, and training teams to achieve business goals.
• Lead downstream product marketing activities, including creation of product materials, customer journeys, campaigns, and communication plans to support product launch and commercialization.
• Develop comprehensive marketing plans and strategies for major product launches.
• Build and maintain relationships with key opinion leaders (KOLs) to inform launch plans and assess market dynamics and competition.
• Develop marketing messaging aligned with regional strategies, clinical literature, competitive landscape, and regulatory/legal requirements.
• Lead cross-functional collaboration to advance marketing materials through legal and regulatory approval processes.
• Lead execution of major product launches in collaboration with regional partners, including Salesforce readiness (training on product, messaging, and competition).
• Develop clinical narratives to support regional value propositions for product launches.
• Lead major projects related to Congress Management processes.
• Manage budgets for product lines, campaigns, and key initiatives.
• Analyze clinical and market data to assess regional impact and inform launch strategies.
• Serve as a subject matter expert (SME), building credibility and championing the therapy internally and externally.
• Monitor competitive activities and market trends and proactively develop marketing campaigns in collaboration with regional partners.

Based on the collaborative nature of this role, this is an on-site position based in Irvine, CA

Basic Qualifications:

• Bachelor’s Degree in a related field with 8 years of related work experience or equivalent work experience based on Edwards criteria
• undefined
• Master’s Degree in a related field with 6 years of related work experience or equivalent work experience based on Edwards criteria

Preferred Qualifications:

• Experience working in sales, marketing, or healthcare industry
• Prior medical device experience
• Interventional cardiology experience
• Proven expertise in Microsoft Office Suite
• Excellent communication skills and interpersonal relationship skills, including negotiating and relationship management skills with ability to drive achievement of objectives
• Expert understanding of related aspects of marketing concepts and principles
• Demonstrated ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results with a specific emphasis on new product launches.
• Proven track record in executing global product launches.
• Ability to understand, interpret and manage clinical data from both presentations and publications.
• Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
• Ability to develop strong relationships with customers, and multi-functional partners.
• Ability to manage competing priorities in a fast paced environment. Every employee is essential to Edwards’ success, and we’re ready to help you advance along your career path!
• Domestic and international travel up to 30%.

Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $126,000 to $178,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.