Senior Product Manager-Upstream Marketing Lead (Remote)

Bausch Health; Bothell (WA); Remote; USD 132,000 - 182,000; Full time

Job summary

Solta is seeking a Senior Product Manager-Upstream Marketing Lead to drive global commercial strategy for new product development. You will lead marketing on cross-functional teams, translating VOC into compelling product requirements and strategies while partnering with R&D, Clinical Affairs, Regulatory and regional teams.

The role emphasizes market-driven decision making, lifecycle planning, and ensuring regulatory readiness across devices, software, and disposables.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• Strong cross-functional leadership across teams.
• Able to translate VOC into product requirements and commercial claims.
• Financial fluency to build and defend a revenue forecast.
• Familiar with FDA/CE regulatory submission requirements
• Excellent communication and presentation skills.
• 8+ years in health care field in relevant roles.
• 3+ years of product management/upstream marketing in medical devices.

Responsibilities

• Collaborate with R&D to translate unmet needs into customer requirements and design specs.
• Lead market research to quantify addressable market and assess launch implications.
• Lead the stage gate process from a marketing and commercial perspective.
• Conduct VOC research with healthcare providers and patients to identify unmet needs.
• Define product roadmaps and build business cases for hardware, software, or disposables.
• Advocate for end-user needs within engineering to ensure marketable devices.
• Collaborate with Regulatory to align data collection for future claims.
• Coordinate with regional marketing to support launches and lifecycle management.

Skills

Leadership

Strategic thinking

VOC research

Cross-functional leadership

Financial fluency

Communication skills

Project management

Presentation skills

Education

Bachelor’s degree in Marketing, Business, Medicine, or related field

MBA or relevant advanced degree preferred

Tools

PowerPoint

Excel

Outlook

Job description

Senior Product Manager-Upstream Marketing Lead (Remote) Job Description Job Alerts Link Senior Product Manager-Upstream Marketing Lead (Remote) Job Location: Bothell, Washington, USA Job Requisition ID: 15875

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

The Senior Product Manager will be the Upstream Marketing lead and core team representative for defined New Product Development programs. The role will create insight-driven strategies, be execution oriented, and work effectively with stakeholders. The position will be the marketing representative on assigned product development core teams teams, responsible for global commercial product strategy across all stage gates. Strong collaboration across the global regions and provide leadership daily with Engineering, R&D, Medical Affairs, and Regulatory teams to ensure new devices meet market needs while complying with global regulatory standards

Accountabilities

• Collaborate with research and development to establish unmet needs, translate to customer requirements and design specifications, and assist in validation activities.
• Leverage customer insights, you will identify key unmet needs to create business cases, drive the strategic development and execution of our products through internal and external innovation.
• Conduct market research to quantify the size of the addressable market, build market model, and assess financial implications of new product launches.
• Lead the stage gate process from a marketing and commercial perspective
• Conduct deep-dive voice of customer (VOC) research with healthcare providers (HCPs) and as needed consumers / patients to identify unmet needs.
• Lead the effort to test the final device against user needs in simulated or real clinical settings ("Did we build the right device?")
• Managing the product roadmap, defining feature requirements, and building business cases for new hardware, software, or disposables.
• Advocate for the end-user (HCPs and consumers / patients) within the engineering team. Ensure R&D builds a device that solves a real clinical problem and can be successfully commercialized, rather than just a cool piece of engineering.
• Collaborate with Clinical Affairs to determine what data points the clinical trial needs to collect to support your future marketing claims.
• Provide market context and commercial justification for regulatory filings (like FDA 510(k), PMA applications, PMDA), ensuring the intended use statement aligns with market needs.
• Collaborate with cross-functional team to meet milestones and ensure timely product launches with a high level of quality.
• Understand competitive landscape, integrate business needs into the product and ensure desired claims are in marketing plan.
• Develop comprehensive marketing & launch plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategy.
• Closely communicate with regional marketing and commercial partners throughout new product development process to capture primary market needs and smoothly transition management of products to downstream in preparation for launch.
• Build and implement purposeful lifecycle management plans. Work with all countries, regulatory, R&D, manufacturing (and other key functions) to outline plans and drive execution.
• Build strong relationships with downstream product marketing, KOLs, medical advisory board members and relevant societies.

Qualifications

• Bachelor’s degree in Marketing, Business, Medicine, or related field required. MBA or relevant advanced degree preferred.
• Strong leadership skills, able successfully define business objectives, strategies, tactics, and coordinate activities of cross functional teams to achieve set goals.
• Strong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risks.
• Strong organization and management skills, able to drive performance and consistently deliver on commitments.
• Able to translate VOC and user needs into product requirements and commercial claims
• Sufficient financial fluency to build and defend a revenue forecast with commercial trade-offs
• Comfortable making commercial decisions at core team meetings.
• Entrepreneurial work ethic, self-starter, able to work independently as well as collaboratively with various internal and external customers.
• Familiar with global medical devices and FDA, CE regulatory submission requirements
• Ability to develop expertise in assigned field – deep understanding of customer needs, application of products and technology
• Strong communication, interpersonal, and presentation skills
• Computer skills to include Power Point, Excel and Outlook
• Minimum of 8+ years in health care field in relevant roles (e.g. R&D, Sales, Marketing)
• Minimum of 3+ years of product management / upstream marketing in medical devices and new product development experience required
• Have shown success in collaborating and managing a multi-functional team and complex projects

Additional Details

• 25% travel required

Preferred Locations

• Bothell, WA
• West Coast Remote

At Solta,you’ll be part of a global team shaping the future of aesthetics—where science, technology, and artistry come together to create confidence. We offer a collaborative culture, opportunities for professional growth, and the chance to make a meaningful impact in one of the industry’s most exciting categories. At Solta, your work transforms confidence—one innovation at a time.

The range of starting base pay for this role is 132,000-182,000. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.

We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.