JOB DESCRIPTION
Senior Product Manager position in Cardiac Rhythm Management division, located in Austin, TX or Sylmar, CA. This fully onsite role leads product strategy and direction of new product development for leadless and low voltage therapy product lines.
RESPONSIBILITIES
- Develop, own, and execute a cohesive vision and strategy for a product line or category with marketing, global partners, regional teams, and stakeholders.
- Drive cross‑functional and cross‑geo alignment on new products and features, reinforcing the Abbott CRM marketing process.
- Lead alignment on problem and opportunity statements, Target Product Profile, Minimum Viable Product Profile, value proposition, claim matrix, evidence planning, global forecast, geo planning, and upstream activities throughout product development cycles.
- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate value proposition and positioning to differentiate product(s) versus competition.
- Develop the Marketing Plan for the product line, incorporating all aspects of the strategic direction.
- Present products during customer visits and internal review meetings.
- Collect, implement, and maintain global voice of customer (VOC) feedback through qualitative and quantitative market research, customer and field engagement.
- Generate Customer Insights—including definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
- Analyze VOC, sales data, and financials to quantify new opportunity, build NPV model, and near/long‑range forecast.
- Create clear, compelling, data‑driven recommendations, POVs and other deliverables supporting annual marketing initiatives.
- Participate and influence product development team activities representing VOC and commercially aligned inputs.
- Provide direction and input to in‑house groups (PMO, Operations, Finance, R&D, Quality, Regulatory) for successful achievement of business objectives.
- Maintain communication with global downstream marketing partners, regional teams, R&D, clinical, regulatory, quality, and Program Management.
- Contribute to and execute marketing strategic plans that drive new product flow to customers, highlighting differentiation and value.
- Drive downstream marketing on positioning, messaging, branding based on claim matrix and VOC.
- Oversee new product launches and achievement of plan/update objectives.
- Interface with consultants, marketing research firms, vendors, and customers, managing activities within budget and compliance.
- Ensure goals and objectives of Global Marketing, the Division, and areas are met; monitor performance versus annual marketing plan.
- Ensure compliance with the Quality System and all Ethics/Compliance guidelines.
- Work within budget guidelines.
EDUCATION & EXPERIENCE
- Bachelor’s Degree in a related field or an equivalent combination of education and work experience.
- Master’s Degree; MBA strongly preferred.
- Minimum 5 years of experience; 5‑8 years of related work experience with complete understanding of specified functional area.
- Comprehensive knowledge of business concepts, procedures and practices; expert knowledge of the impact of various solutions on the business.
PREFERRED EXPERIENCE
- 5+ years experience in international marketing/product management in the medical device, life science research, pharma or diagnostics industry.
- Experience working in a global corporation with a matrix structure and effective collaboration across functions.
- Experience prioritizing and managing project initiatives across multiple functions and/or business units.
- Ability to work in a highly matrixed and geographically diverse business model.
- Strong project management, team, and influential management skills.
- Strong verbal and written communication skills.
- Ability to handle multiple assignments and meet deadlines.
- Ability to travel approximately 30%, including internationally.
WORK DETAILS
Location: Austin, TX and Sylmar, CA in the United States. Standard work shift. Travel: 25 percent of time. Travel includes approximately 30% international travel. Medical surveillance: Not applicable.
PAY
Base pay: $113,300.00 – $226,700.00. Pay range may vary by location.
EEO STATEMENT
Abbot is an Equal Opportunity Employer, committed to employee diversity. Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf. EEO is the Law link - Spanish: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf