Senior Product Manager II (Growth & Traffic)

BOLD; Maryland; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Equity in company

Flexible spending accounts (health, DC

Internet and home office reimbursement

Medical, dental, and vision (family)

Life & long-term disability insurance

Wellness reimbursement

Job summary

BOLD is seeking a Senior Product Manager II to grow traffic across its multi-brand ecosystem. You will collaborate with Marketing, Paid Acquisition, SEO, and Engineering to scale user acquisition and drive growth across sites.

You will lead growth projects, design experiments, and partner with cross-functional teams to turn high-intent visitors into active users. The role emphasizes data-driven decision making and scalable systems.

Qualifications

• Experience earning trust across teams, resolving conflicts, and coaching mid-level PMs.
• Degree in business, CS, marketing, or quantitative field, or equivalent experience.
• Experience owning growth across multiple brands or regions.
• Bi-annual bonus is offered.

Responsibilities

• Grow traffic across BOLD’s brands and optimize user acquisition.
• Lead growth experiments and set up how we run experiments; align executives on strategy.
• Own acquisition channels, including CPC bidding, API integrations, fraud controls, and ROAS targets.
• Run scalable experiments across customer-facing surfaces to inform investment decisions.

Skills

Team leadership

Cross-functional collaboration

Experimentation & analysis

Education

Bachelor’s or Master’s degree

Job description

About the Role

We’re hiring a Senior Product Manager II to grow traffic across BOLD’s brands. You’ll work with Marketing, Paid Acquisition, SEO, and Engineering to build and scale how we acquire users across our sites.

You’ll lead growth projects across several teams, set up how we run experiments, and turn more high-intent visitors into active users. You’ll partner closely with cross-functional growth and traffic leaders, software engineers, data scientists, and performance marketing teams to build scalable acquisition loops and drive user growth across BOLD’s multi-brand ecosystem.

Use traffic data and customer insight to make the case for where growth should come from, and get executives and marketing leaders aligned on it.

Run job distribution day to day: the real-time CPC bidding engine, API partner integrations and attribution, and click-quality controls like bot detection and fraud quarantine.

Own Joblist, our owned traffic-arbitrage channel, including Google bidding and ROAS targets, and run it as a traffic source for the marketplace rather than a stand-alone profit center.

Spot where our acquisition platforms will hit their limits, and steer investment so they can scale.

Run experiments at scale across every customer-facing surface, and use research and data to decide what to test next.

Strong skills in web analytics, user behavior modeling, and experiment design, and the judgment to use them when deciding where to invest.

Qualifications

• ~ Experience earning trust across teams, resolving conflicts between them, and coaching mid-level PMs.
• ~ A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience.
• Experience owning growth across multiple brands or regions.
• Bi-annual bonus.

Benefits and Compensation

• ~Equity in company
• ~ Flexible spending accounts (health, dependent care)
• ~ Internet and home office reimbursement
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Wellness reimbursement (gym, health apps, etc.)
• Flexible Time Away
• Flexible PTO
• Sick time policy
• Observed holidays

This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.

Location & Employment

This position is 100% remote, work from home.

BOLD can hire full-time residents of the following U.California Residents: Please see our privacy notice for more info on how we handle your data.

About the Company

As an established global organization, BOLD helps people find jobs. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate And Promote Diversity And Inclusion

We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.