Senior Product Manager, E-commerce Growth

Abbott Laboratories; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Job summary

Abbott Laboratories in Alamo, CA is seeking a Senior Product Manager, E‑Commerce Growth to build and evolve our Direct to Consumer (DTC) experience as a scalable growth engine. You will own the intersection of customer journey, monetization, experimentation, and delivery to unlock ecommerce growth.

You will drive a growth roadmap and streamline experiences to convert and retain customers, with an emphasis on communicating value and improving retention.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of professional experience, with 5+ years in product management or closely related digital product roles.
• Proven experience driving growth for ecommerce or revenue-generating digital products.
• Track record of shipping Direct to Consumer (DTC) product changes tied to conversion, revenue, or customer experience improvements.

Responsibilities

• Own Ecommerce Growth Strategy & Constraints across discovery, comprehension, conversion, trust, and retention.
• Build and maintain a growth-focused ecommerce roadmap aligned to conversion and revenue outcomes.
• Lead initiatives from problem framing through development, QA, launch, and post-launch learning.
• Own agile cadence and write clear user stories and acceptance criteria.

Skills

Ecommerce growth

DTC product changes

Growth experimentation

Education

Bachelor's degree

MBA

Tools

SEO programs

AEM

Strapi

CommerceTools

OneTrust

Braze

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alamo, CA office in the Lingo division. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.

We’re looking for a Senior Product Manager, E-Commerce Growth to build and evolve our Direct to Consumer (DTC) experience as a scalable growth engine. This role is focused on customer‑first revenue growth with a focus on developing clear, intuitive site experiences that help customers understand value, build confidence, convert, and repurchase.

You will own the intersection of customer journey, monetization, experimentation, and delivery, with responsibility for identifying what’s constraining ecommerce growth today and shipping the product changes required to unlock it. That may involve improving how we communicate value, simplifying paths to conversion, improving retention, or rethinking key moments in the experience, not just running incremental tests.

If you’re motivated by turning customer insight and imperfect data into measurable revenue impact, this is a high‑leverage role with real ownership.

What You’ll Do

Own Ecommerce Growth Strategy & Constraints

• Diagnose the primary constraints to ecommerce growth across discovery, comprehension, conversion, trust, and retention.
• Translate customer behavior, qualitative insight, and performance data into clear hypotheses and growth ideas.
• Balance short‑term conversion gains with durable improvements to customer confidence, clarity, and long‑term value.

Build and Execute a Prioritized Growth Roadmap

• Develop and maintain a growth‑focused ecommerce roadmap, aligned to conversion and revenue outcomes rather than output.
• Identify when incremental optimization is sufficient—and when larger experience changes are needed to unlock growth.
• Partner closely with marketing, analytics, and design to shape initiatives grounded in customer insight and business impact.

Drive End‑to‑End Experimentation & Delivery

• Lead initiatives from problem framing and requirements through development, QA, launch, and post‑launch learning.
• Define success metrics and experimentation plans that enable fast learning and confident decision‑making.
• Ensure learnings—positive or negative—are captured and translated into sharper strategy and prioritization.

Run an Agile Rhythm That Enables Growth

• Own the agile operating cadence (planning, grooming, standups, retros) as a mechanism to prioritize the highest-impact growth work.
• Write clear user stories, requirements, and acceptance criteria that connect delivery to customer and revenue outcomes.
• Use sprint planning and retrospectives to evaluate tradeoffs, improve throughput, and raise the team’s ability to learn from what ships.

Shape the Site Experience as a Growth Lever

• Treat UX, content, and information architecture as active drivers of conversion, not just presentation layers.
• Define experience and content requirements that improve value articulation, decision‑making, and CRO outcomes.
• Provide visibility into experience performance, friction points, and emerging growth opportunities.

Required Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of professional experience, with 5+ years in product management or closely related digital product roles.
• Proven experience driving growth for ecommerce or revenue‑generating digital products.
• Track recordof shipping Direct to Consumer (DTC) product changes tied to conversion, revenue, or customer experience improvements.

Preferred Qualifications

• MBA or advanced degree in business or a related field.
• Experience in health-tech, wellness, or regulated consumer industries (e.g., medical devices, supplements, digital health).
• Prior experience at a high-growth Direct to Consumer or ecommerce company, particularly in a scaling phase (Series B+ or $25M+ revenue).
• Experience implementing or scaling SEO programs, including on-page optimization, site structure, and content strategy.
• Experience with AEM, Strapi, CommerceTools, OneTrust, and Braze.

• Experience with ecommerce webshop platforms, 3PL fulfillment partners, and payment processors to support seamless end‑to‑end digital commerce operations.
• Demonstrated expertise in orchestrating complex, multi-phase release programs with interdependent deliverables, driving alignment across teams to ensure seamless and timely launches.
• Experience working within dynamic, continuously evolving roadmaps, with clear approaches for planning, prioritization, and communicating changes across stakeholders.
• Proven ability to optimize onsite conversion as a core lever to drive revenue growth in ecommerce environments.

The base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.