Senior Product Manager - Ad-Measurement

BayOne Solutions; Plano (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

A technology solutions company based in Texas is seeking an experienced Product Manager to lead ad-supported media initiatives. The role requires a minimum of 5 years of product management experience, expertise in advertising measurement, and strong analytical capabilities. You will partner with engineering and design teams to develop innovative products, conduct competitive analyses, and effectively communicate product impacts. If you possess a Bachelor's degree in Engineering or Marketing, apply to join a dynamic team focused on enhancing advertising solutions.

Qualifications

• Minimum of 5 years of experience in product management in ad-supported media.
• Expert understanding of advertising measurement and statistical models.
• Strong communication, storytelling, and presentation skills.

Responsibilities

• Partner with engineering and design teams to launch products.
• Write product requirements and prioritize the product roadmap.
• Analyze industry trends and conduct competitive analysis.

Skills

Product management

Advertising measurement

Analytical skills

Communication

Education

Bachelor's degree in Engineering, Marketing, or related field

Job description

Overview

Partner with engineering and technical design teams to launch products that meet the needs of both advertisers and internal cross-functional teams. Write clear product requirements. Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement. Analyze industry trends and industry standards, conduct competitive analysis, and identify opportunities in advertising technology and retail media. Navigate and solve problems within a complex matrix environment. Collaborate with cross-functional teams to bring products to market and increase adoption. Be an expert on the methodologies of measurement suite (Search attribution, Incrementality measurement) and communicate impact of new launches or changes to data/methodology effectively.

What we are searching for

• Minimum of 5 years of experience in product management, leading ad-supported media experiences within the tech, retail, entertainment, or social media industries.
• Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science
• Expert understanding of advertising measurement - standard media metrics, statistical models, attribution, incrementality.
• Familiarity with machine learning, predictive analytics and optimization is a plus.
• Analytical and wired to consume large amounts of data and insights.
• Strong communication, storytelling, and presentation skills.
• Bachelor's degree in Engineering, Marketing, or a related field