Senior Product Manager, Ad Formats

Wwshemi; United States; Remote; USD 116,000 - 122,000; Full time

Job summary

Instacart Ads is seeking a product leader to own the 0→1 bets for new advertiser types, including payment providers and AI solutions. You will align sales, engineering, and external partners to scale non-endemic advertisers into a meaningful revenue line.

You will shape formats like in-store and savings, drive execution, and gradually assume greater strategic ownership as bets mature. The role requires clear communication with senior leadership and a strong bias for user-centric ad experiences.

Qualifications

• Experience in product management for ad formats and user-facing ads.
• Track record launching user-facing products and balancing user/advertiser trade-offs.
• Experience managing external partners and vendors.
• Strong stakeholder management across sales, engineering, and cross-functional teams.

Responsibilities

• Define and own the 0→1 strategy for each bet and lead execution across Instacart.
• Coordinate with cross-functional teams to implement bets and measure impact.
• Increase strategic ownership as bets mature and prioritize new bets across the Ads ecosystem.
• Communicate tradeoffs, progress, and results to senior stakeholders, including the GM of Ads.

Skills

Ad formats

User-facing products

Stakeholder management

Partner management

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work-whether it’s from home, an office, or your favorite coffee shop-while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. (https://www.instacart.careers/flex-first)

Overview

Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.

You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.

About the Job

• Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.

• Partner with sales teams focused on formats such as savings, in-store, and AI solutions.

• Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.

• As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.

• Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

Minimum Qualifications

• Experience in product management for ad formats, with a strong understanding of user-facing ad experiences. [TBD - finalize years of experience with recruiter]

• Track record of launching user-facing products and managing trade-offs between users and advertisers

• Experience managing partners and vendors, including external technology providers.

• Strong stakeholder management skills across sales, engineering, and cross-functional teams.

Preferred Qualifications

• Experience with performance advertising products.

• Experience taking new products from 0→1 in ambiguous, fast-moving environments.

• Background in ad tech, retail media, or a closely related domain.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here (https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here (https://instacart.careers/taste-of-instacart/).

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$165,000-$174,000 CAD