Senior Product Manager

wlgore; Tempe (AZ); Remote; USD 90,000 - 130,000; Full time

Job summary

Gore Medical is seeking an experienced Associate for the Aortic team to drive branding and marketing strategies across the Americas. You will collaborate with global and regional teams to tailor materials, analyze markets, and identify development opportunities, while owning regional P&L and ensuring timely product launches.

The role requires at least 4 years in medical device marketing or related fields, strong data-driven decision making, and excellent communication skills.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum of 4 years in medical device, pharma or life sciences marketing/product management.
• Experience owning a product lifecycle including forecasting, pricing and launches.
• Proven ability to create and adapt marketing materials to regional needs.
• Experience using data/insights to drive product lifecycle marketing decisions.
• Excellent communication and presentation skills with proficiency in PowerPoint, Excel, and Teams.
• Ability to collaborate across functions and travel up to 30%.

Responsibilities

• Conduct targeted research to define customer segments and values driving buying behavior.
• Develop product/brand positioning and marketing themes across channels.
• Plan and implement marketing strategies and distribute materials.
• Identify opportunities and drive branding/marketing for successful launches.
• Manage product/brand P&L including budgeting and ROI.
• Collaborate with product development and global marketing to align regional needs.
• Partner with Health Economics on market access and insight.
• Manage products from launch readiness to discontinuation.
• Develop customer engagement strategies for target segments.
• Lead interactions with Market Access and Sales for commercialization.
• Communicate clinical, operational and economic value with evidence-based messaging.
• Demonstrate product and procedural expertise to support sales, training and education.

Skills

Brand marketing

P&L management

Market research

Data-driven decisions

Communication skills

PowerPoint

Excel

Teams

Education

Bachelor's degree

Tools

PowerPoint

Excel

Teams

Job description

About the Role

We are looking for an experienced associate to join our Aortic team within Gore Medical. In this role you will work in collaboration with a global marketing team, sales, marketing communications, legal, regulatory, and medical affairs to deliver on business objectives by:

• Driving and executing branding/marketing strategies for the Americas Region including managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc.)
• Developing product commercialization strategies (e.g. pricing, licensing, distribution etc.)
• Adapting global brand materials to the needs of the regional market
• Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, and favorable timing for product launch
• Partnering with product development and marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches
• Identify and execute on market development opportunities
• Identify target customers through market segmentation
• Serving as a regional expert in the product portfolio while engaging with customers in the field

This is a remote position, and you can work from home in most locations within the United States.

Responsibilities

• Conducting research to define targeted customer segments, journey mapping and determine the key values that drive buying behavior.
• Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
• Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials
• Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
• Managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc)
• Partnering with product development and Global marketing teams to ensure that regional customer needs/values are incorporated into product design, branding, and marketing approaches
• Partnering with Health Economics on market access and insight
• Managing products from launch readiness and commercialization to device discontinuation
• Developing customer engagement strategies for target customer segments
• Lead interaction with Market Access and Sales to support commercialization activities
• Communicating clinical, operational, and economic value through evidence-based messaging
• Demonstrating expertise in product and procedures to support sales, training and education

Required Qualifications

• Bachelor’s degree
• Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct to healthcare professional marketing, product management, and/or other technical related experience
• Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
• Proven experience in creating new and adapting product marketing materials that align with the regional strategy and target customer needs
• Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
• Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, TEAMs
• Ability to work and interact effectively across all functions in the business unit: business leadership, sales, regulatory, legal, marketing communications, and health economics
• Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
• Ability to travel overnight both locally and internationally up to 30%

Desired Qualifications

• MBA
• Knowledge of Vascular (Aortic) therapies
• Experience with a Medical Device Quality System environment

This position offers a remote work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.

* Note: In the United States, restrictions exist for remote work from Alaska, Hawaii and Rhode Island.

What We Offer

Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits

Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug‑free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.

About Gore

For over 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible — not just through our products and technologies but also through individual growth and development.

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. Our Associates build on a rich history of innovation, upholding Gore’s values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.