Senior Product Builder, Brand

AlleyCorp

New York (NY)

On-site

USD 175,000 - 225,000

Full time

14 days+

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Benefits offered by this job

Medical & Dental Coverage 70%

Equity in ShopMy

Flexible PTO

14 weeks parental leave

Wellness & Social Stipend

Technology Stipend

Learning & Development Stipend

401k with 3% match

Wellhub Membership

Company retreats

ShopMy page for all employees

Birthday PTO

Brand new NYC HQ office

Job summary

ShopMy is hiring a Senior Product Builder to own the Brand-focused surface, from discovery to reporting. You’ll join as the second Product hire in this area, shaping strategy, flows, and concrete prototypes that engineers and designers can implement.

You’ll translate brand feedback and market signals into shipped features, working closely with cross-functional teams to drive ROI-driven growth and adoption across brand partnerships.

Qualifications

5+ years of product management experience, with meaningful time shipping B2B or marketplace products - ideally in marketing tech, advertising platforms, or brand tools
Demonstrated ability to take ambiguous problems and turn them into shipped solutions - not just specs or decks
Strong design instinct: you can sketch flows, critique interfaces, and reason about UX without waiting for a designer to go first
Technical fluency: you understand how systems are built, can reason about APIs and data models, and can have substantive conversations with engineers
Deep understanding of how brands think about creator marketing, influencer partnerships, attribution, and ROI
Experience operating in a fast-moving, small-team environment where ownership is real and accountability is high
A portfolio or track record of products you personally shaped and shipped, not just managed
Bonus: Experience working closely with sales and CS teams to translate commercial feedback into product direction
Background as a founder or CS degree

Responsibilities

Own key brand-facing product surface - such as creator discovery, gifting, campaign management, analytics, attribution, and reporting
Diagnose real problems from organizational noise: brand feedback, sales team signals, CS escalations, usage data, and competitive intelligence
Shape creative solutions with clear flows, rough wireframes, and concrete proposals that make the idea unmistakable to Engineering and Design
Ship real product into production and stay close through the final mile - you care how the feature actually behaves, where it breaks, how it performs
Partner deeply with Engineering, Design, UXR, and Data to move from signal to shipped product at high velocity
Work closely with ShopMy’s Brand Growth and Client Strategy teams to understand the brand buyer's world - their workflows, pain points, and how they measure success
Manage the balance between major roadmap bets and the continuous stream of iterative improvements that compound into a world-class product

Skills

5+ years product management

Ambiguity to shipped solutions

Strong design instinct

Technical fluency

Brand/creator marketing knowledge

Fast-moving small team experience

Portfolio of shipped products

Sales/CS collaboration experience

Founder background or CS degree

Job description

Join ShopMy – Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human‑led curation at scale. We help brands run performance‑driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. At ShopMy, you're building the future of human‑led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

About the Role

We're hiring a Senior Product Builder to focus on the Brand experience at ShopMy. You'll be the second Product Builder on the team. The Brand side of ShopMy is where revenue is generated and partnerships come to life. Brands use ShopMy to discover creators, manage gifting programs, run paid collaborations, track attribution, and measure ROI across their creator marketing spend. Your job is to make the brand experience so powerful and intuitive that ShopMy becomes indispensable to every brand's creator marketing strategy. You'll own surfaces of the brand-facing product, such as: discovery and search, gifting workflows, campaign management, analytics and reporting, and the daily tools that help brand teams operate at scale. This is not a role where you write requirements and hand them off. You will take unclear signals - from brand feedback, sales conversations, usage data, and the market - and turn them into concrete product ideas. Then you will see those ideas through until they are live in production and changing real behavior.

What We're Looking For

You are a full-stack builder. You think in complete systems. You can design the flow, reason through the architecture, and understand how data moves. You arrive with something real - rough wireframes, a concrete proposal with sharp scope and tradeoffs - so that Engineering and Design can react, improve, and ship. When you do this well, execution accelerates because translation is no longer required.
You are a creative. You understand that great product doesn't emerge in a straight line. You're comfortable sitting in ambiguity long enough to find something genuinely good, but not so long that nothing ships. You know when to open up possibilities and when to collapse them into something real. You create space when it's needed and apply pressure when it's time to get a a project over the line.
You are a sleuth. The organization will hand you noise - feature requests from brand partners, sales team asks, competitor moves, partial diagnoses. You assume what you're hearing is filtered, incomplete, or slightly wrong. You read between the lines, apply trained product judgment, and uncover the real problem worth solving. You don't take things at face value. You do the work to find the truth underneath.

What You’ll Do

Own key brand-facing product surface - such as creator discovery, gifting, campaign management, analytics, attribution, and reporting
Diagnose real problems from organizational noise: brand feedback, sales team signals, CS escalations, usage data, and competitive intelligence
Shape creative solutions with clear flows, rough wireframes, and concrete proposals that make the idea unmistakable to Engineering and Design
Ship real product into production and stay close through the final mile - you care how the feature actually behaves, where it breaks, how it performs
Partner deeply with Engineering, Design, UXR, and Data to move from signal to shipped product at high velocity
Work closely with ShopMy’s Brand Growth and Client Strategy teams to understand the brand buyer's world - their workflows, pain points, and how they measure success
Manage the balance between major roadmap bets and the continuous stream of iterative improvements that compound into a world-class product

What Success Looks Like

You judge yourself by what is live in production. Ideas, documents, designs, and prototypes are inputs to the work, not the work itself. Until something is running in production and changing behavior, the job is not finished. Success is not measured by how quickly work moves through phases, how many meetings are run, or how polished the intermediate artifacts appear. Real product work is recursive. You know when to slow down to shape the right solution and when to push to get it into users' hands. The only reliable signal of success is a product that exists in production and makes the company better.

What You Bring

5+ years of product management experience, with meaningful time shipping B2B or marketplace products - ideally in marketing tech, advertising platforms, or brand tools
Demonstrated ability to take ambiguous problems and turn them into shipped solutions - not just specs or decks
Strong design instinct: you can sketch flows, critique interfaces, and reason about UX without waiting for a designer to go first
Technical fluency: you understand how systems are built, can reason about APIs and data models, and can have substantive conversations with engineers
Deep understanding of how brands think about creator marketing, influencer partnerships, attribution, and ROI
Experience operating in a fast-moving, small-team environment where ownership is real and accountability is high
A portfolio or track record of products you personally shaped and shipped, not just managed
Bonus: Experience working closely with sales and CS teams to translate commercial feedback into product direction
Background as a founder or CS degree

Why ShopMy

You’ll be the second Product hire in this area of the business. You’ll be a key player in a critical vertical with real autonomy You’ll work alongside a team that treats product as a craft and holds each other to a high bar You’ll ship constantly - we measure success by what's in production

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range $175,000 — $225,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

ShopMy offers a bundle of benefits on top of being a great place to work. Our teammates are provided benefits such as: