Senior Product and Marketing Analyst

Boats Group; Miami (FL); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work flexibility

Generous time off

Volunteering time

Modern Miami office perks

Comprehensive benefits

Commuter benefits

Professional development

Team-centric culture

Job summary

Boats Group seeks a Senior Product & Marketing Analyst to partner with Product and Marketing, owning the cross-functional marketplace pulse and driving data-backed reviews and insights. You will build self-service dashboards (Looker/Sigma) and keep Hightouch audience models current while supporting catalog feeds for marketing channels.

This role sits in the Data team and collaborates with Product and Marketing stakeholders, translating questions into analyses, surfacing opportunities, and

Qualifications

• 5+ years in an analyst role, ideally supporting product and/or marketing teams directly, with experience presenting to and influencing senior stakeholders.
• Strong SQL skills and experience working in a cloud data warehouse (Snowflake a plus).
• Experience building dashboards/reports in a BI tool (Looker, Sigma, Tableau, or similar).
• Track record of running cross-functional reviews independently and partnering effectively with channel owners on their own performance conversations — comfortable owning a room and comfortable supporting someone else\'s.
• Comfortable translating ambiguous stakeholder questions into a clear analysis plan without heavy direction.
• Experience with (or strong interest in learning) marketing data/audience activation tools like Hightouch, or similar reverse-ETL/CDP platforms.
• Familiarity with product analytics concepts (funnels, cohort analysis, feature adoption) and marketing performance metrics (campaign attribution, conversion, engagement).
• Strong communication skills — able to work directly with stakeholders across functions and seniority levels and explain data clearly.
• Bonus: exposure to dbt or another transformation framework.

Responsibilities

• Own the cross-functional marketplace pulse and lead performance reviews across traffic, engagement, leads, and conversion.
• Arm channel owners for their reviews by providing data and narrative support.
• Maintain marketplace metrics and surface issues/opportunities promptly.
• Partner with Product and Marketing to analyze feature launches and campaigns.
• Turn data into actionable insights for product and marketing decisions.
• Design and build self-service dashboards and reporting tools (Looker/Sigma) for Product and Marketing.
• Maintain Hightouch audience models and catalog feeds to support marketing needs.
• Foster cross-functional partnerships and data quality documentation.

Skills

5+ years in analyst role

SQL

Snowflake

Looker

Sigma

Tableau

Hightouch

dbt

marketing data/audience activation

Tools

dbt

Job description

Position:Senior Product and Marketing Analyst

Location: Miami, FL

Job Id:1356

# of Openings:1

Senior Product & Marketing Analyst (Miami/Hybrid)

About the Role

We're looking for a Senior Product & Marketing Analyst to be the analytics partner for our Product and Marketing teams. This is a high impact senior role: you'll own the cross-functional marketplace pulse — the holistic view that no single channel owner has — running that review yourself, while partnering with and arming channel owners for their own channel-specific performance conversations. You'll keep a constant pulse on our key marketplace metrics and proactively surface issues and opportunities before anyone has to ask. You'll also help these teams build the self-service reporting they need to move fast on their own, and own the data that powers audience targeting — keeping our Hightouch models current as we launch new audiences and catalog feeds.

This role sits within the Data team and works cross-functionally day to day, embedded with Product and Marketing stakeholders while staying connected to the broader data platform.

What You'll Do

• Own the cross-functional marketplace pulse: Lead recurring, cross-functional marketplace performance reviews — the holistic view across traffic, engagement, leads, and conversion that no single channel owner has on their own. Come prepared with the data, the narrative, and a point of view, not just a dashboard.
• Arm channel owners for their own reviews: Partner with channel owners (paid social, SEO, campaigns, etc.) to support their channel-specific performance conversations — providing the data and narrative, and co-presenting where useful — while the channel owner keeps ownership of that conversation and the decisions that follow.
• Marketplace metrics ownership: Keep a constant pulse on our key marketplace metrics (traffic, engagement, lead volume, conversion, etc.), and know immediately when something moves.
• Proactive issue & opportunity surfacing: Spot performance shifts, anomalies, and emerging opportunities before stakeholders raise them, and bring a recommendation, not just an observation.
• Performance evaluation: Partner with Product and Marketing to analyze feature launches, campaigns, and initiatives — helping teams understand what's working, what isn\'t, and why.
• Insights & recommendations: Turn data into clear, actionable insights that inform product and marketing decisions, not just retrospective reporting.
• Self-service reporting: Design and build dashboards and reporting tools (Looker/Sigma) that let Product and Marketing teams answer their own questions without needing to come back to Data for every ask.
• Hightouch model maintenance: Update and extend Hightouch audience models to support new audience definitions, segments, and use cases as Marketing\'s targeting needs evolve.
• Catalog feed support: Build and maintain new catalog feeds, ensuring data flowing to downstream marketing and syndication channels is accurate and timely.
• Cross-functional partnership: Build trusted, ongoing relationships across Product, Marketing, and other stakeholder teams — you\'re a go-to resource, not a ticket queue.
• Data quality & documentation: Help maintain the reliability of underlying models that Product and Marketing reporting depends on, flagging issues upstream when something looks off .

What We\'re Looking For

• 5+ years in an analyst role, ideally supporting product and/or marketing teams directly, with experience presenting to and influencing senior stakeholders.
• Strong SQL skills and experience working in a cloud data warehouse (Snowflake a plus).
• Experience building dashboards/reports in a BI tool (Looker, Sigma, Tableau, or similar).
• Track record of running cross-functional reviews independently and partnering effectively with channel owners on their own performance conversations — comfortable owning a room and comfortable supporting someone else\'s.
• Comfortable translating ambiguous stakeholder questions into a clear analysis plan without heavy direction.
• Experience with (or strong interest in learning) marketing data/audience activation tools like Hightouch, or similar reverse-ETL/CDP platforms.
• Familiarity with product analytics concepts (funnels, cohort analysis, feature adoption) and marketing performance metrics (campaign attribution, conversion, engagement).
• Strong communication skills — able to work directly with stakeholders across functions and seniority levels and explain data clearly.
• Bonus: exposure to dbt or another transformation framework.

What Success Looks Like

• Product and Marketing leaders trust this person as the source of truth on marketplace performance and come to them before problems escalation.
• The cross-functional marketplace review runs smoothly with a clear narrative, not just raw numbers.
• Channel owners feel supported — they own their conversations, backed by trusted data and insights
• Product and Marketing teams have reliable, self-service dashboards that reduce ad hoc requests to Data.
• New audiences and catalog feeds are stood up quickly and accurately as Marketing\'s needs grow.

What You\'ll Receive

• Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
• Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
• Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
• Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
• Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
• Commuter Benefits: Park conveniently in our building\'s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
• Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
• Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.