Senior Product Analyst - Data & Integration

First American; Santa Ana (CA); Remote; USD 112,000 - 150,000; Full time

Benefits offered by this job

medical

dental

vision

401k

PTO/paid sick leave

employee stock purchase plan

Job summary

First American in Santa Ana seeks a Senior Product Analyst – Data & Integration to shape how customer data powers the future of our sales, marketing, service, and AI capabilities. You will partner with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to define data requirements and integration patterns across Salesforce, Data360, and other platforms.

The role emphasizes translating business needs into scalable requirements, driving data governance, and enabling AI-driven

Qualifications

• Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or related field.
• 5+ years of experience leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems.
• Experience working with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360.
• Experience with customer data platforms such as Segment.
• Strong understanding of enterprise customer data, data integration, identity resolution, APIs, event‑driven architectures, and modern integration patterns.
• Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development.
• Strong understanding of customer data governance, data quality, and business data stewardship.

Responsibilities

• Define business capabilities and integration patterns across Salesforce, Data360, Marketing Cloud, and custom platforms.
• Lead discovery sessions with stakeholders to identify data requirements for sales, marketing, service, analytics, and AI.
• Translate business objectives into scalable business requirements, user stories, process flows, functional specifications, and data mapping documentation.
• Collaborate with Engineering and Enterprise Data teams to design scalable, reusable integration patterns to improve platform interoperability and reduce duplication.
• Define business rules for data across Salesforce and connected platforms.
• Support enterprise AI initiatives by ensuring data is connected, accessible, and optimised for intelligent automation and AI experiences.
• Coordinate with Product Managers to align roadmaps with enterprise data and integration capabilities.

Skills

Salesforce

Data360

APIs

Data integration

Stakeholder facilitation

User stories

Education

Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or related field

Tools

MuleSoft

Salesforce Sales Cloud

Marketing Cloud

Job description

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

**Remote Work Welcome** Join the ranks of visionary technology leaders at First American—where history meets innovation, and tradition fuels transformation. As a Senior Product Analyst – Data & Integration, you'll play a critical role in shaping how customer data powers the future of our sales, marketing, service, and AI capabilities.

What You'll Do

• Partner with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to define business capabilities supported by Salesforce, Data360, Marketing Cloud, and custom platforms.
• Lead discovery sessions with business stakeholders to identify customer, engagement, operational, and behavioral data requirements that support sales, marketing, servicing, analytics, and AI capabilities.
• Partner with business stakeholders to define the business logic, data requirements, and integration patterns that govern how customer and engagement data is captured, transformed, activated, and shared across enterprise platforms.
• Translate business objectives into scalable business requirements, user stories, process flows, functional specifications, and data mapping documentation that support technical implementation.
• Collaborate with Engineering and Enterprise Data teams to design scalable, reusable integration patterns that improve platform interoperability, reduce duplicate development, and accelerate delivery.
• Define business rules supporting customer & engagement data assets across Salesforce and connected platforms.
• Serve as the liaison between Sales, Marketing, Data Operations, and Engineering teams to ensure enterprise customer data supports current business capabilities and future AI‑driven experiences.
• Support AI-enabled solutions by ensuring customer profile, engagement, and operational data are connected, accessible, and optimized for intelligent automation, predictive insights, and agentic experiences.
• Collaborate with Product Managers to ensure product roadmaps incorporate enterprise data and integration capabilities while maintaining alignment across Salesforce, marketing technologies, and custom business applications.
• Continuously evaluate business processes and identify opportunities to improve operational efficiency through automation, reusable integration patterns, and modern platform capabilities.
• Create and maintain business documentation, including process maps, functional requirements, user stories, acceptance criteria, and integration specifications.

What You'll Bring

• Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or a related discipline, or equivalent experience.
• 5+ years of experience leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems.
• Experience working with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360.
• Experience with customer data platforms such as Segment.
• Strong understanding of enterprise customer data, data integration, identity resolution, APIs, event‑driven architectures, and modern integration patterns.
• Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development.
• Strong understanding of customer data governance, data quality, and business data stewardship.
• Excellent communication and influencing skills.
• Experience supporting enterprise AI initiatives, intelligent automation, or customer data activation strategies is preferred.
• Preferred Qualifications: Salesforce Business Analyst Certification or Salesforce Administrator Certification.
• Salesforce Data Cloud (Data360) Consultant Certification.
• Salesforce Agentforce Certification.
• Experience with MuleSoft or enterprise integration platforms.

Pay Range: $112,400.00 - $149,800.00 Annually

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements.

First American is an equal opportunity employer in every sense of the term.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but it's the key to our success. We are proud to foster an authentic and inclusive workplace for All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Our people are the foundation of First American’s success and that is the reason we put them first. This philosophy has cultivated a culture of happy employees who are highly engaged, passionate about their work and leave each day feeling they have made a difference.

• medical
• dental
• vision
• 401k
• PTO/paid sick leave
• employee stock purchase plan