Senior Private Wealth Marketing Strategist

HarbourVest Partners; Boston (MA); Hybrid; USD 89,000 - 133,000; Full time

Benefits offered by this job

Discretionary annual bonus

Comprehensive total rewards package

Wellness programs

Job summary

HarbourVest Partners in Boston is looking for a skilled marketer to develop and execute coordinated marketing campaigns. This hybrid position emphasizes collaboration and analytical skills, requiring an understanding of wealth audiences in the U.S. The role involves managing campaign strategies across various channels while ensuring timely and quality delivery. Candidates should possess a Bachelor's degree and 5–8 years of marketing experience, preferably in asset management or financial services. The compensation ranges from $89,000 to $133,000 USD, with potential for bonuses.

Qualifications

• 5–8 years of marketing experience, preferably within asset management, alternatives, or financial services.
• Experience applying audience insights to refine targeting and personalization.

Responsibilities

• Build coordinated marketing campaigns aligned with Global Private Wealth fundraising priorities.
• Translate inputs from various teams into campaign concepts and messaging frameworks.
• Define audience strategies across global wealth segments.
• Use internal and third-party data for segmentation and audience development.
• Develop campaign journeys and sequencing across the prospect and client lifecycle.
• Deploy campaigns across channels including email, web, and social media.
• Manage campaign timelines, dependencies, workflows, and approvals.
• Track campaign results and audience engagement.

Skills

Strategic marketing

Familiarity with wealth audiences

Analytical skills

Organizational skills

Collaborative skills

Education

Bachelor of Science (B.S.) or equivalent experience

Job description

HarbourVest Partners in Boston is looking for a skilled marketer to develop and execute coordinated marketing campaigns. This hybrid position emphasizes collaboration and analytical skills, requiring an understanding of wealth audiences in the U.S. The role involves managing campaign strategies across various channels while ensuring timely and quality delivery. Candidates should possess a Bachelor's degree and 5–8 years of marketing experience, preferably in asset management or financial services. The compensation ranges from $89,000 to $133,000 USD, with potential for bonuses.