Senior PMM: Tactics & Coaching for Sports Tech

Catapult Group; Boston (MA); Hybrid; USD 85,000 - 195,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

401(k) retirement plan with company匹

Job summary

Catapult is seeking a Senior Product Marketing Manager based in Boston to own go-to-market for the Tactics & Coaching portfolio across American Football, Basketball, and Ice Hockey. You will develop positioning, craft messaging, and drive launches that generate pipeline and revenue.

You’ll partner with Product and Sales to ensure market clarity and orchestrate campaigns, while defining standards and operating rhythms for consistent product marketing execution across the portfolio.

Qualifications

• Extensive experience in Product Marketing, Product Management or related GTM roles.
• Strong ability to translate complex technology into clear and compelling customer value propositions.
• Strong organisational skills with the ability to coordinate cross-functional teams.

Responsibilities

• Own go-to-market launch strategy and execution for Tactics & Coaching products.
• Develop and maintain clear positioning and value propositions for the T&C portfolio.
• Build and maintain vertical messaging architecture that communicates product value to target audiences.
• Monitor and maintain competitive intelligence and positioning across the T&C market landscape.
• Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements.
• Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging.
• Own the T&C launch governance process, ensuring launches are coordinated effectively across teams.
• Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio.
• Ensure cross-vertical messaging consistency across product marketing outputs.
• Define and uphold the quality bar and best practices for Product Marketing deliverables.

Skills

Product Marketing

GTM strategy

Messaging & Positioning

Cross-functional coordination

Travel

Job description

Catapult is seeking a Senior Product Marketing Manager based in Boston to own go-to-market for the Tactics & Coaching portfolio across American Football, Basketball, and Ice Hockey. You will develop positioning, craft messaging, and drive launches that generate pipeline and revenue.

You’ll partner with Product and Sales to ensure market clarity and orchestrate campaigns, while defining standards and operating rhythms for consistent product marketing execution across the portfolio.