Senior PMM: SaaS GTM & Growth Leader

Appfire; United States, Northern America, Americas; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Health insurance (100% company-paid)

401(k) with company match

Remote work stipend

Learning & development opportunities

Job summary

Appfire is seeking a Senior Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for a portfolio of B2B SaaS products. You will lead full-funnel content, launches, and sales enablement, collaborating with Product, Demand Generation, Sales, and Customer Success to translate product strategy into compelling growth programs.

You will own market narratives, define ideal customers and journeys, and develop assets that educate prospects, enable sales, and accelerate

Qualifications

• 7–10+ years of B2B product marketing experience.
• Experience owning positioning, messaging, and GTM.
• Proven track record launching SaaS products and go-to-market programs.
• Strong analytics and ability to measure impact across funnel stages.

Responsibilities

• Own positioning, messaging, and market strategy for portfolio.
• Lead end-to-end GTM for new SaaS products and major launches.
• Develop demand programs and sales enablement content across the funnel.
• Collaborate with Product, Demand Gen, Sales, CS, and Partners.
• Translate customer insights into campaigns, assets, and customer journeys.

Skills

Positioning & Messaging

Go-to-Market Strategy

Sales Enablement

Content Development

Cross-functional Collaboration

Job description

Appfire is seeking a Senior Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for a portfolio of B2B SaaS products. You will lead full-funnel content, launches, and sales enablement, collaborating with Product, Demand Generation, Sales, and Customer Success to translate product strategy into compelling growth programs.

You will own market narratives, define ideal customers and journeys, and develop assets that educate prospects, enable sales, and accelerate