Senior Pharma Media Planner - Strategy & Optimization

Define Ventures; Chicago (IL); On-site; USD 65,000 - 111,000; Full time

Job summary

EVERSANA INTOUCH is seeking a Senior Media Planner to lead media strategy and execution for pharmaceutical clients. The role focuses on paid digital and traditional media, guiding teams, vendors, and analytics partners to deliver cohesive plans and strong campaign performance.

This position requires 3–5 years in paid media, CM360/DoubleVerify expertise, and a deep understanding of end-to-end media processes. Travel may be required.

Qualifications

• Bachelor's degree in marketing, communications, business or related field, or equivalent education plus professional experience.
• 3-5 years of paid media planning, buying or campaign management experience across channels (heavy digital media focus).
• Excellent written, verbal and presentation skills.
• End-to-end understanding of the media planning and buying process, with a demonstrated ability to manage all phases from RFP to reporting.
• Hands-on experience with CM360 and DoubleVerify.
• Familiarity with Media Ocean Prisma, including campaign setup, IO creation, vendor management, pacing updates, budget modifications, and ensuring accurate financial stewardship through reconciliation and billing workflow.
• Highly organized with an exceptional ability to multitask, prioritize, and pivot in a fast-paced environment while maintaining accuracy and attention to detail.
• Strong analytical skills, with a talent for interpreting campaign data to derive actionable insights and optimizations.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Act as the primary day-to-day point of contact for media vendors, managing all operational communications including trafficking requests, creative asset delivery, and troubleshooting campaign-related issues to ensure seamless and timely execution.
• Create and manage Prisma campaigns, including the generation and distribution of Authorizations, ATBs, and Insertion Orders.
• Lead campaign activation workflows; developing and distributing spec sheets, configuring and managing ad serving platforms, creating and QA’ing traffic sheets, and coordinating the submission of all required tracking tags.
• Build or oversee the creation of DCM tags and coordinate with internal and external teams to ensure accurate trafficking of tags and creative assets to vendors.
• Coordinate with cross functional teams and lead campaign kickoff calls, ensuring alignment on project requirements and needs for custom initiatives.
• Create and manage the campaign flowchart and media launch tracker.
• Organize and manage campaign-related financial processes by managing bill trackers, clearing invoices, and performing budget reconciliations to ensure financial accuracy.
• Manage the process of requesting and organizing 3rd party vendor data, performance reports, and campaign screenshots.
• Lead campaign pacing and optimization efforts and collaborate with the analytics team to contribute data-driven insights for monthly and quarterly analytics reports.
• Support the development of media recommendations by managing the RFP process, evaluating proposals, and maintaining competitive and partner consideration sets.
• Contribute to media plan recommendation build in both Excel and PowerPoint formats, coordinating with SME departments as needed.
• Provide mentorship and day-to-day guidance to junior planners, fostering their professional growth.
• Proactively contribute to developing Media POVs for client requests.
• Participate in internal and external meetings and communications.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• Multitasking, prioritizing, and pivoting as needed in a fast-paced environment.

Skills

Presentation skills

Analytical skills

Multitasking

Organizational skills

Communication skills

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Campaign Manager 360

DoubleVerify

Media Ocean Prisma

Ad serving platforms

Job description

EVERSANA INTOUCH is seeking a Senior Media Planner to lead media strategy and execution for pharmaceutical clients. The role focuses on paid digital and traditional media, guiding teams, vendors, and analytics partners to deliver cohesive plans and strong campaign performance.

This position requires 3–5 years in paid media, CM360/DoubleVerify expertise, and a deep understanding of end-to-end media processes. Travel may be required.