Senior Performance Media & Social Marketing Lead

TeamPeople; Phoenix (AZ); On-site; USD 90,000 - 105,000; Full time

Job summary

TeamPeople is seeking a Media and Social Marketing Manager Senior to support the Brand Media team in operational execution of paid media campaigns across channels including Paid Search, Programmatic, and Social. The role targets tactical optimization of lower funnel conversions, such as re-targeting and paid search.

The position requires being in the office 4 days per week, with a pay range of 90,000.00 - 105,000.00 USD per year. Relocation assistance is not available.

Qualifications

• Advanced knowledge of digital or social marketing industry and practices.
• Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.
• Advanced knowledge on impact of social marketing to an omni-channel experience.
• Demonstrated success in developing search strategies aligned with business goals, preferably across insurance and financial services.
• Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
• Ability to manage multiple projects with attention to detail.
• Robust background with deep expertise in programmatic and social channels.
• Deep understanding of Military community.

Responsibilities

• Develop media strategies for near-term conversion of re-targeting audiences.
• Balance a paid Search strategy between SEM and SEO while delivering on intended site traffic.
• Execute media campaigns by developing a tactical plan and project managing the end-to-end trafficking process.
• Measure and optimize campaign performance to deliver on conversion goals.
• Ensure accurate and up-to-date budget management.
• Collaborate with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
• Collaborate with internal stakeholders and management to understand the parameters for developing media strategies.
• Effectively communicate and collaborate with internal and external teams to ensure alignment with goals and prioritization.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Skills

Digital marketing

Social marketing

Paid media

Search marketing

SA360

Education

Bachelor's degree

3+ years related experience

Job description

TeamPeople is seeking a Media and Social Marketing Manager Senior to support the Brand Media team in operational execution of paid media campaigns across channels including Paid Search, Programmatic, and Social. The role targets tactical optimization of lower funnel conversions, such as re-targeting and paid search.

The position requires being in the office 4 days per week, with a pay range of 90,000.00 - 105,000.00 USD per year. Relocation assistance is not available.