Senior Performance Media Buyer for E-commerce Launches

TalkShopLive Inc.; Nashville (TN); Remote; USD 120,000 - 150,000; Full time

Job summary

TalkShopLive Inc. is seeking a hands-on Media Buyer to plan, launch, and optimize performance campaigns for its Marketplace. You will translate launch plans into paid media execution across Google Ads and Meta, driving sales for artists, authors, celebrities, and creators during launches.

In a fast-paced, launch-driven environment, you will manage budgets, targeting, pacing, and creative setup, while building audience strategies and reporting on insights and next steps.

Qualifications

• 5+ years hands-on experience managing Meta Ads and Google Ads in a performance-driven environment.
• Demonstrated ability to manage multiple simultaneous launches and move quickly without sacrificing quality.
• Strong analytical skill set with ability to build simple models and explain results to non-specialists.
• Solid understanding of measurement fundamentals: pixels/events, UTMs, attribution basics.

Responsibilities

• Execute and optimize performance campaigns across Google Ads and Meta (Facebook/Instagram) to drive Marketplace sales.
• Build and manage full-funnel campaigns, including prospecting, retargeting, re-engagement, and launch-surge moments.
• Translate launch calendars and creator priorities into paid media execution, including budgets, targeting, pacing, and creative setup.
• Build, test, and refine audience strategies across interests, custom segments, lookalikes, and site activity.
• Launch and iterate on creative testing (hooks, offers, formats, placements) in partnership with creative teams.
• Monitor performance daily and optimize toward efficiency and scale, balancing cost, conversion, and return.
• Deliver clear weekly and launch-level reporting focused on insights, learnings, and next steps.
• Identify scalable vertical-specific playbooks and codify learnings into repeatable best practices.

Skills

Meta Ads

Google Ads

Campaign management

Analytics

End-to-end execution

Job description

TalkShopLive Inc. is seeking a hands-on Media Buyer to plan, launch, and optimize performance campaigns for its Marketplace. You will translate launch plans into paid media execution across Google Ads and Meta, driving sales for artists, authors, celebrities, and creators during launches.

In a fast-paced, launch-driven environment, you will manage budgets, targeting, pacing, and creative setup, while building audience strategies and reporting on insights and next steps.